COM310 Chapter 1 notes
-safe persuasion stratergy: start with statements about which there can be universal
A)Necessity and Challenge of Persuasion
-we establish a sense of our place by the way we define ourselves and the way others
-in the enforced discrepancy persuasion model, the more insistent the force, the more likely a persuader
will produce lasting persuasion. FALSE!
-plato wrote a diolague against teachers of perssuasion in which the best argument go to.Gorgias!
COM310 chapter 2
A) Freedom of Expression and its limits
-restricting an individual's rights to advocate his or her beliefs
-freedom of expression not only implies the right to be persuaded, it also implies the right
to be left alone.
A) The nature of Language
-emphasize the meaning of words, their placement and sentences, and how they form
-language is far more than a collection of words
-language is the instrument and vehicle for human action and expression
9/23 Lecture notes- goes with chapter 6
-watched a PSA of fatherhood involvement
-Kurt Lewin: Nothing is as practical as a good theory.
Persuasion models/theories: The nine Mighty Meta-theories
A) Consistency Theories
1)-Cognitive dissonance theory- (pg 1
Lecture Notes 9/16/2011
-video on CSPAN
-General Colin Powell
-Bill clinton comes out, a lot of people boo.
-he says to all of you who are shouting, I ask you to hear me because I have hear you.
-disagreement is freedoms privilege
-uses us a lot, creates
Minimal effects-the theory of minimal effects- even apparently fluent and effective messages will
usually produce only limited effects in their intended recievers. the media produce weaker persuasive
effects than direct interpersonal contact.
Credibility: the objective and subjective calculation of trust in a source.
Placebo effect- the effect of feeling better because you think you have been administrated medicine
from a source
A representative case in Medicine: Pain
-High source Credibility
(NEED A BIBLIOGRAPHY/source!)(3 sections- the problems surrounding D&Dsociology/phyisiology/psychology/philosophy of the problem. Who is the target audience? Tough
audience or not to persuade? Last section:the action step,(talk about innoculation the sent
Danielle Casey Lourenco
14th, October, 2011
While the automobile is one of the most common sources of transportation around the world,
when coupled with the use of alcohol, it can be the deadliest. There is no doubt of the harmful effe
Class lecture- 10/20/2011
-Focus on message design (chapter 13)
-legitimizing the problem (part 4 of the project, due to boomerangs)
-use students against drunk driving instead of NHTSA or whatever.
-NFL-drinking and driving messages? For males.
-Friday November 18th
-Context of sales in interpersonal communication
-Compliance gaining stratergies (selling
1)Reciprical Concessions- forces or encourgaes the buyer to reciprocate with their own concessions.
2)Bait and Switch-in many st