Assignment 11: Final Project Marketing Plan
1. Blue Mountain Spring Water will increase our customer base and expand our distribution by
reaching beyond the borders of Pennsylvania. We plan to start selling our product in the state of
Three Year Marketing Plan
Blue Mountain Spring Water, Inc.
Blue Mountain Spring Waters three-year marketing plan has been
created by its owners to secure additional funding for growth and to
inform employees of the companys current statu
1. What is Costco's business model? Is the company's business model
appealing? Why or why not?
Costcos business model is to generate high sales volumes and rapid inventory turnover
by offering members low prices on a limited selection of nationally brande
IKEA, una empresa que no solo vende objetos y muebles para el hogar, si no que vende la
experiencia de compra de productos que destaquen ante la competencia por su gran
calidad y por precios relativamente bajos.
Primeramente, es importante responder cul e