Jimmy D. Morgan
December 17, 2011
MAR-310 OL10-Principles of Sales
Mentors Name: Dr. John Mellon
The main purpose of this case study is to critically analyse what type of strategy the
manufacturing company will use when face
TESC MAR 310 Principles of Sales, Section OL010,
Instructors response to Assignment # 2 answers submitted by students.
It was my pleasure to read your answers to Assignment #2. The following is my academic feedback to your
Written Assignment 3
1. Youve been hired by a new publication Small Business Monthly-to expand its customer base.
The magazine is a first-of-its-kind provides: marketing tips, hard-headed business pointers,
opportunities, and inspirational messages. The p