1. Consumer shopping on the Web is often called _.
2. The group of logical, related, and sequential activities and transactions in
which businesses engage are often collectively re
Chapter 4: Marketing on the Web
1. The four Ps of marketing include _.
ciple, place, and
Chapter 9: Electronic Commerce Software
1. Because of software scalability, a high-traffic electronic commerce site, with thousands of catalog in quiries each minute, can use the same software as a small online shop selling a dozen items.
Chapter 10: Electronic Commerce Security
1. Threats that are deemed low risk and unlikely to occur can be ignored when the cost to protect against
the threat exceeds the value of the protected asset.
2. The element of nec
1. HTML was developed by _.
2. _ was the first Web browser that became widely available for personal
Chapter 12: Planning for Electronic Commerce
1. The keys to successful implementation of any information technology project are planning and execu tion.
2. A successful business plan for an electronic commerce initiative
Chapter 6: Social Networking, Mobile Commerce, and Online Auc tions
1. _ were computers that allowed users to connect through modems (using dial-up connections through telephone lines) to read and post messages in a common area.
Chapter 5: Business-to-Business Activities: Improving Efficiency and
1. The term _ generally includes all purchasing activities, plus the monitoring of all elements of purchase transactions.
Chapter 8: Web Server Hardware and Software
1. The three main elements of a Web server are the hardware, operating system software, and client soft ware.
2. After most companies have decided on the number of visitors they
Chapter 7: The Environment of Electronic Commerce: Legal, Ethical, and Tax
1. Any business that uses the Web immediately becomes an international business.
2. Businesses that operate on the Web must comply with the
(T/F) IBM defines electronic business as "the transformation of key
business processes through the use of Internet technologies."
2. (T/F) A transaction is an exchange of value.
(T/F) A transaction always has one or more activi
1. One problem that the Web presents for clothing retailers of all types is that
customers are unwilling to buy
color settings on computer monitors
the Web catalog revenue model is
Take Test: Quiz 1 Chapters 1,2,3,10 and 11
Quiz 1 Chapters 1,2,3,10 and 11
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