One of the main points that I have found in chapter eleven that has got my interest is
relationship marketing. Relationship marketing is building long-term relationships
with customers, is one of the most important issues for sports marketers. When it
On June 26th, 2013, former NFL professional athlete Aaron Hernandez was released from
the franchise New England Patriots. Reasons regarding this action was due to the involvement of
Hernandez being under investigation after the murder of Odin Lloyd had
The Positive and Negative use of Professional Athletes Wages
Growing up I have always had an interest for sports. I enjoy watching and playing
various sports. I follow some professional athletes that I idolize and look up to as a great
influence. And as I
One of the main points that I found in chapter twelve was the relationship between
and among price, value, and benefits. Price is a statement of value for a sports
product such as me paying to see the Los Angeles Clippers play a basketball game.
Question 1: Describe exactly what you did for the experiment.
The first thing I did for this experiment was to acquire the materials needed. Water was
available to me, so I used that for the liquid. For the cups I used an empty glass candle
My name is Bobby, I am a nineteen-year-old male that always tries to find the
light at the end of the tunnel. Whatever I am passionate about I give it my all and never
let up. I feel that way about the sport of football, my family, my girlfriend,
One of the main points that I received from chapter four was participant
consumption behavior. Participant consumption behavior understands why
consumers get involved in the sport that they participate in and what are the
reasons behind it. There can be v
One of the main points that I found in chapter 9 is a promotion mix element.
Promotion mix element are broken down and those elements are advertising,
personal selling, sales promotion, public or community relations, and sponsorship.
One of the key elemen
EXERCISE : BRAND
LIFE WITH A GOPRO
The GoPro presents a digital camera with a first person point of view experience with HD quality, built in Wi- Fi,
waterproof durability and long duration of recording. You just set it up on any object you w
EXERCISE - DECISIONMAKING ASSIGNMENT
EXTENDED DECISION MAKING
An extended decision making purchase or decision that I recently made
was deciding to tell my girl best friend of four years that I want to have a
relationship with her.
What makes my decisio
EXERCISE 3: MICROCULTURE ASSIGNMENT
WHAT THE MICRO-CULTURE
The micro-culture that I am in and will speak about is my involvement in a
comic book club that I personally created myself a year ago. The club
consists of avid comic book reader
1. One of the main points that I got from this chapter was what a SWOT analysis
was. I always had an idea of the term and a broad sense of it but after reading
this chapter it helped me understand it a lot more and also how it is used.
With a SWOT analysi
Experiment: What Drives Virality?
1. Describe your viral advertisement and provide the YouTube link. What brand and product
is promoted in the video? What was the general storyline of the video? How many views
has it had? When was it uploaded to YouTube:
1. One of the main points is when it explains what sports marketing is and how to
understand the sports industry and how sport and entertainment are basically the same
thing. I think one of the main points is how it explains the growth of the sports indus
Data: Raw and Coded Data
Age 45- Trust, shiny, diamond
Age 30- Karats, diamond
Final Project Outline
Title: The Positive and Negative use of Professional Athletes Wages.
Working Thesis: Professional athletes that receive a large salary use their funds for
positive outreaches such as giving back to charities, the community, a
Scott, A (2012) Are NFL Athletes Receiving Over-Valued Contracts
This first source I am using is an academic source discussing the issue of NFL football players
and that are they getting paid too much. He first issues the many logistics that come into the