planning process by providing inputs wherever possible.
Scope of report:Vision and mission of organ
MEDIA PLANNING BUYING
Syndicated Research and Indexes
Bloomberg February 23, 3pm; case study; questions
QUIZ February 28
CPM - MFP 5
Media Diary / Diet
MFP Ex 6 Cross Tabs
Individual Peer Evaluation Form MKT 390 Term Project
Group Name:_ Your Name:_
COMPLETE THIS FORM AND EMAIL IT BACK TO ME OR BRING TO CLASS ON TUESDAY, MAY 16.
Please evaluate yourself and the other members of your group based on the criteria
Advertising & IBP - Chapter 1 Review
True False Questions
1. In the new world of advertising, mass media is nonexistent.
4. A brand that does not meet customer needs can still be very successful if it advertises its products extensively.
Media Flight Plan
Impressions and Ratings
Impressions and Ratings
Table IV: Women 25-54 Universe: 116.82 MM [116,820 (000) ]
Good Morning America ABC 1520
Regis & Kelly
Research report 1
Volkswagen, a major car company through out the world was recently caught
manipulating car emissions in order to enter countries such as the US and Europe. About
$87 billion is estimated in damages caused from the false a
The Daily Grind
The Daily Grind is not just a place to get coffee, it is a place to begin your day, our
management team is looking to give our customers the highest satisfaction and start our
customers day with just the right touch of caffeine, an
TheresearchquestionmygroupandIdecidedtodowasHow do men of all ages
of different ethnicities approach flirting with a girl by verbal and physical behavior?
There were many reasons why my group and I decided to
Notes Marketing Pros and Cons of Mass Media
Mass Media Defined
Refers collectively to all media technologies, including the Internet, television,
newspapers, film and radio, which are used for mass communications
AND to the organizations which control t
Notes Marketing Internet Advertising
During the early part of the commercial phase of the Internet
Retailers viewed the Internet in the same way they viewed other advertising mediums
Notes Marketing Costs for Promotion Vehicles
Costs for Promotion Vehicles
-Trade Shows/Exhibits (lead generation for B to B sales)
-Space rental average is $14.12/square foot; but can be as high as $42.85 (according to
Tradeshow Weeks 1998 survey).
Notes Marketing Pricing
Status Quo Pricing
-Seeks to maintain existing prices or meet competitions prices.
-Requires minimal planning.
-Often occurs with firms competing in an industry with an established price leader.
Other Pricing Considerations: