Chine! .12 - Sponsorship, Product Placements, and Branded
Assessing Event Results - Many critics contend that sponsorships can be ego-driven and
thus viraste money. Today however, companies have fomd'wayS'to make'a casc'for-the s -
- Cltctns wantw their moneys worth, advertising agencies began cramming every
bit of Information and imagery they could into their ads or using obviously inappropriate
sex annals. The ads traded anxieties of the day losing ones job, being a bad provider,
- Order Takin The ractice of accepting and proce
g p ' ' ustomer will purchase. These types of
salespeople usually deal with existing customers, it
Order takers are responsible for communier With .
quality relationship. .
" Inside Order Taker - For exampl
Social Media -- Websites where users create and share information in a 3way online
communication about themselves, brands, and other mutual interests.
- What is Social Media?
0 Websites where users create and share information
o Social-Networking Sites
Pena-a] Selling - The process of facetoface communication and persuasion. This is the most
imarramforce for communication in many corporations. -
- This is because of the e'ectiveness of face-to-face communication, compared to other forms
of mmmmicaon. -