Chine! .12 - Sponsorship, Product Placements, and Branded
Assessing Event Results - Many critics contend that sponsorships can be ego-driven and
thus viraste money. Today however, companies have fomd'wayS'to make'a casc'for-the s -
- Cltctns wantw their moneys worth, advertising agencies began cramming every
bit of Information and imagery they could into their ads or using obviously inappropriate
sex annals. The ads traded anxieties of the day losing ones job, being a bad provider,
- Order Takin The ractice of accepting and proce
g p ' ' ustomer will purchase. These types of
salespeople usually deal with existing customers, it
Order takers are responsible for communier With .
quality relationship. .
" Inside Order Taker - For exampl
Social Media -- Websites where users create and share information in a 3way online
communication about themselves, brands, and other mutual interests.
- What is Social Media?
0 Websites where users create and share information
o Social-Networking Sites
Pena-a] Selling - The process of facetoface communication and persuasion. This is the most
imarramforce for communication in many corporations. -
- This is because of the e'ectiveness of face-to-face communication, compared to other forms
of mmmmicaon. -
Greater Well-Being or More Dissatisfaction? - Critics and supporters of brand
promotion differ signicantly in their views about how it affects consumers happiness
and general well being.
Need Satisfaction - Supporters of brand promotion take a b
Support for Mass Media - Advertising eXpenditures exceed. in the U by $300
Billion. With out that money spent, network television and radio broadcasts
would not be free, and newspapers and magazmes 111(er would cost two to four
Inuence over Programming -
Math - The number of omim has gown, considering the consolidation The
medu ovum-ow mrketcrs more ways to try to reach cmsmners than ever before. The key
for my mum is to sand out against the clutter of all of the new media Options.
(Ime Control - Historic