1) Should Nick Thomas use marketing research?
Yes, Mr. Thomas would benefit from using marketing research to determine what direction they
would like to move in for their new car designs.
2) What components of ZENs MIS will Nick need?
Mr. Thomas would not
As pointed out in the book, professional companies know how to reach the people. I would suggest they
use their internal suppliers since they are a large company and they more than likely have a rather
efficient department. I would also want him to hire o
Nick has several problems. The first being which of his 5 vehicles will he need to produce. This leads
him into his next problem; he needs to know how to best reach his target market. Which method would
his company see the most results from in terms of ad
1) Using exploratory research would allow Nick to get information needed on the feelings of the
models proposed. The best way to have an open conversation with possible consumers and sit
down with them would be using a focus group. This would allow them t
I struggled to pick a method for the advertising department to use BUT I decided there were 2
approaches that would possibly benefit them. The first suggestion I would consider would be direct
observation. You could have the team spread out to various loc
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Fuel Economy Standards Are a Costly Mistake
4) Provide an example of exploratory research.
When someone sees a problem, reads about one or thinks of one and later solves it based off the
original informal research method it can be called exploratory research. A lady reads an article about