Steps in Resolving Complaints - BLAGAF
Build the relationship to the point that your customers are comfortable
Listen carefully and get the whole story.
Ask customers how they would like their complaint resolved.
Gain agreement on a solution.
Entrepreneurship Through Product and Process Innovation:
P&G has always had the most capable and talented employees (Chemists, Nutritionists, and
Pharmacists), which initiated many innovative products.
P&G recently, started another new innovation process
Gathering and Integrating External Information Recognizing opportunities, as well
as threats, in the external environment is vital to a firms success. They must become more aware
of environmental trends and events both general and industry-specific and mo
1. Focus Approach Corporate entrepreneurship in which the venturing entity is separated
from the other ongoing operations of the firm. Only special groups are involved to carry
the new project.
1. New Venture Group (NVG) A group of individuals, or a divis
Google - A True Innovation Machine
1. Many firms are able to re-invent themselves by taking advantage of entrepreneurial
1. Why should they re-invent?
1. To stay on the cutting edge, ahead of their competitors, and take all of the
Highly Ethical Organization Must have several key elements to become highly ethical, such
Role Models So other employees can follow in their actions.
Corporate credos (a statement of the beliefs typically held by managers in a corporation)
and codes o
Environmental Scanning - Another environmental change is the death of network neutrality in
Network neutrality is the concept that governments and ISPs should treat all data equally,
without charging different rates based on online users, websites
Identify sampling method. In a sentence or two justify your answer.
A researcher has the task of estimating how many units of a new, revolutionary photocopy
machine (it does not require ink cartridges and is guaranteed not to jam) will be purchased by
How much value will it add? Or what will be its worth if it works? If people like the idea,
how much is it worth?
If the answer is not much then we should not use the idea, but if the answer is a lot
then we should use the idea.
What will be learned if it
1. Identify members of the population who are not in the sample frame.
a. The buyers of the mouthwash that are not subscribed to Consumer Reports and are
not on the mailing list.
b. The listeners of the particular FM radio classical music station that are