Product or Service Objection (P) Resistance to a product/service in which a buyer
does not like the way the product/service looks or feels.
Examples: I do not like the design, color, or style.
A maintenance agreement should be included.
Performance of the
The Challenges of Innovation:
1. What makes managing innovation so difficult?
1. The uncertainty about outcomes is one factor. Companies are often reluctant
to invest time and resources into activities with an unknown future.
2. The innovation process inv
1. Netflix is the worlds leading Internet subscription service for enjoying movies
and TV shows. It has 48 million members in more than 40 countries.
2. Netflix has more than one billion hours of TV and movies per mo
Strengths and Weaknesses of Netflix
Strengths - The forward thinking management at Netflix has pushed them to the top of the
industry, and has given them multiple strengths in areas of their company.
They have grown rapidly, and have more than 48 million
The Business Functions - These types of organizations typically empower the chief executives
to coordinate the individual efforts of the different business functions. The advantages of this
structure come from the independence each function is given.
Creating a Learning Organization and an Ethical Organization
Why Should We Study Leadership?
Leaders are important for a firms success and/or failure (chapter 1).
A good leader like Steve Jobs (Apple) makes the firm successful by cont
Also, for each one, would you judge the amount of sample frame error to be acceptable or
a. The sample frame error is unacceptable, because a lot of the population are not
subscribers to Consumer Reports, and are not included. Those members
For each sample design identify the sampling method and how representative the sample will be.
Be brief in your answers.
A market researcher is proposing a survey for the Big Tree Country Club, a private country club
that is contemplating several changes
The Effective Use of Power:
Power A leaders ability to get things done in a way he or she wants them to be
A Leader Derives Their Power From Several sources or bases. The simplest way
to understand the bases of power is by classifying them as Organi
You will need to assess sample frame error for each of the items. Here are four populations and a
potential sample frame for each one.
For each pair:
1. Identify members of the population who are not in the sample frame.
2. Identify sa