Quiz #1 PAF 3105
In general, as sample size increases
the standard error increa
b.the standard error decreases in size
c. the standard error will remain the same regardless of changes
d.the standard error is a constant
e. the standard error fluctuat
Social Research Methods:
Qualitative and Quantitative
Chapter 10: Survey Research
Logic of Survey Research.
Constructing the Questionnaire.
Types of Surveys: Advantages and
Names: Wilmar Ng, Mana Kanatsu, Dianna, Sargsyan, Suju Gurung
Topic: How satisfied are Baruch Students with the Computer Lab in the Vertical Campus
of Baruch College
1. How satisfied are you with the computer lab overall?
Random sampling is the purest form of probability sampling.
a. Each member of the population has an equal and known chance of being selected.
b. When there are very large populations, it is often difficult or impossible to iden
Quiz #3 PAF 3105
Contingency questions are used to
increase the likelihood of
from those for whom the
b spare respondents the frustration of reading and puzzling over
. that are irrelevant to them
c. enable the researcher to ask several que
Quiz #2 PAF 3105
The primary function of the probe is to
loosen up the respondent
b. get the correct answer from the respondent
c. get the respondent to answer a question more fully
d. indicate an understanding and interest in the respondent
Paper (Printed) Self-Administered Questionnaires
1. Mail (or Postal) Surveys using regular mail system (now usually called Snail Mail
2. Drop-off / Pick-up method.
3. Fax surveys
4. Inserts e.g. in product packages, magazine
Factors Affecting Choice of Survey Method
The following are general guidelines:
Personal: Use for long/complex questionnaire, or if results are particularly sensitive to
error; high budget
Mail: Use if questionnaire is somewhat long/complex and time is
Advantages of Personal Interviews
1. Opportunity for feedback.
2. Opportunity to probe complex questions.
3. Willingness of respondents to spend longer time on interview.
4. Reduction in rate of item nonresponse (completeness of questionnaire).
A. Review outline for final report and class presentation
B. Review draft questionnaire in class
C. Data Collection procedures
D. DemonstrationComputer Assisted Telephone Interviewing (CATI)
Review Steps in Conducting Survey Research
At the end of this chapter you should be able to:
1. define a survey and identify the key
characteristics of surveys
2. give examples of the use of surveys in applied
3. list the advantages and disadvantages of surve
Survey Research is About Asking
There are lots of ways to ask these questions
Why Do A Survey?
Interested in Individuals
Interested in Aggregation of Views
Assignment #1: Survey Mini-Proposal
The purpose of this survey is to find out how satisfied recent Baruch graduates are with
their jobs. The main research question is How content are Baruch graduates with their jobs?
and Are graduates who graduat