MKT 4540 * We aren't endorsed by this school

MKT 4540 Branding

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    • Profile picture
    Nov 15, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    This course in an introduction to marketing in the real world. This is one of those courses where you feel like you are truly learning something of value, and the professor motivates you to put forth your best effort. The course also encourages you to tap into your creative side, and think a little out of the box.

    Course highlights:

    The highlight of the course had to be working on the group project to rebrand Kool-Aid. The professor gave us a little over a week to complete a project that was multi-faceted, and it truly pushed us to be creative and scrappy. I learned how to do more hands on marketing activities such as creating a commercial, and I also learned how to get out of my comfort zone.

    Hours per week:

    3-5 hours

    Advice for students:

    I would recommend to read the texts that the professor assigns, to truly immerse yourself in the subject matter, and to come to class ready to participate and have dialogue with the professor and your classmates.

    • Spring 2016
    • GOLD
    • Group Projects Participation Counts Meetings Outside of Class

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