Exam #1 Review Sheet:
Advertising: Paid non-personal communication from an identified sponsor using
mass media to persuade or influence an audience.
Integrated Marketing Communication (IMC): The practice of unifying all
The consumer decision process:
Another important factor in identifying a brands potential customers is the way
consumers go about making product choices. This is largely uncharted territory as
researchers have difficulty actually determ
Friday, January 27th
What are limits?
Jobs/areas in advertising
1. Understanding Consumers
Humor in advertising
Emotional appeals vs. Rational appeals
2. Communications Theory
Marketing Research: Research that investigates all elements of the marketing mix.
Advertising Research: The process of gathering information about consumers and
the marketplace in order to make sound strategic planning decisions.
To gather information and intelligence from a pro insider to help direct you to next
Uncovering needs in marketplace to see whats gong on
Its information you can get any other way
You are looking advi
Directions: Please save the survey to your hard drive or a floppy disk before completing it.
Begin at the Beginning
Our goal is to assist you in finding the right position not just another job. The right position
will use you
Career Opportunities in
Advertising & Marketing
December 12, 2014
From Prior Sessions
Walmart broke a $10-million image campaign titled The Real Walmart on
the Kentucky Derby broadcast Saturday
An accompanying website p