Foods & Nonalcoholic Beverages
June 10, 2004
Food & Beverage
Surging commodity costs hit industry
Commodity costs remain high
Competition tempers food price inflation
Food and beverage companies t
Chapter 5: Adaptive selling for relationship building
Three types of sales presentation.
1) Standard presentation( canned presentation)- is a completely memorized sales
talk. Presents the same selling points in the same order to all customers.limit
The Marketing Environment
Environmental forces that affect the companys ability to
serve its customers.