During the last 60 years, marketing has been transformed from the traditional 4Ps model to the
customer-centric value approach. But how do these marketing strategies differ and how are they
The 4Ps stand for product, price, place, and promotion.
Explain the four types of consumer offerings and how they differ from one another. Give examples of
products/services that you have purchased from each category.
Consumer offerings fall into four general categories:
1. Convenience offerings
2. Shopping of
Don Peppers and Martha Rogers developed the concept of One-to-One Marketing in 1994. Outline the
steps companies need to take to engage in one-to-one marketing with their customers.
Prepare a two page (double-spaced) essay. Cite references to material tha
Discussion Forum Unit 4
by Asli Seven (Instructor) - Thursday, 1 December 2016, 12:43 AM
Review the material in Chapter Seven on Developing and Managing Offerings.
What are the seven steps in the offering development process?
What are the key activities i
BUSINESS ANALYSIS: UNITED PARCEL SERVICES INC.
The UPA is a worldwide brand which has created itself with every progression of arranged
development and goal situated aggregations. It is the biggest as far as size and business volume
in US and has
The other side:
Potential Claim 1:
I feel greatly honored that you have given me the
opportunity to talk about disaster tourism. This has
been a controversial issue in the recent past, but I
believe my opinions will be taken int
Running head: CLONING
Should Cloning be legalized?
The world of science and people in general everywhere were both stunned and interested
by the declaration in the diary Nature by Ian Wilmut that he had effectively cloned a sheep
Running head: GLOBAL BUSINESS MANAGEMENT
Global Business Management
GLOBAL BUSINESS MANAGEMENT
As the representative of a US rubber-manufacturing corporation, I will endeavor to ensure that it
expands its sales and