WHAT IS THE PROBLEM AND THE RESEARCH OBJECTIVE?
The Problem - Refers to the situation facing the manager or client. Problems are situations
calling for managers to make choices among alternatives.
The Research Objective Research objectives are totally dep
Descriptive Research - This type of research is undertaken to obtain answers to questions of
who, what, where, when, and how. When we wish to know who our customers are, what brands
the}: buy and in what quantities, where they buy the brands, when they sh
QUESTIONNAIRE ORGANIZATION - g.)iza'5ramature thgunmzuon reters to the sequence
of" statements :u'td questions that make up a questiontnnre. "lihere are two ennui] :iSPtxIS OT
questionnaire orgzmization: the introduction and the actual ow of questions in
FUNCTIONS OF A QUESTIONNAIRE - A Questionnaire is the vehicle used. to present the
questions that the researcher desires respondents to answer. A questionnaire has 6 key functions:
1. It translates the research objectives into specic questions that are as
CONSIDERATIONS IN CHOOSING A QUESTIONRESPONSE FORMAT m How does
the researcher decide on which option to use? At least four considerations serve to narrow down
the choice: (l) The nature of the property being measured (2) previous research studies (3) the