Impressions are the number of instances that an online advertisement is displayed.
Clicks are instances of someone clicking on an advertisement.
Only a fraction of impressions results in clicks.
Orders are instances of someone making a pur
Assignment 3 - Customer Segmentation Done Right
Staples has been facing a lot of troubles primarily due to increased competition from online
retailers such as Amazon.com. An executive at Staples has read reading assignments 1 and
I am a candidate for graduation at Fordham University, MS in Marketing Intelligence Class of 2017 with a strong emphasis on marketing and technology (i.e. digital marketing, marketing analytics, CRM solutions, marketing strategies, requirements gathering)
How does this company define and measure success?
Whats the most important thing I can accomplish in the first 60 days?
Now that weve talked about my qualifications and the job, do you have any concerns about my being successful in this position?
1. The probability to select 20 items out of 80 is 20/80 = 1/4 = 0.25. The probability to calculate 1 shopping task is 0.25 and then as we need each of the items to be shown 3 times (on average) and if all the products are selected randomly and have an eq
BCS Business Analysis Certificate (License SR9881742)
Google AdWords Fundamentals Exam (License 5313909256)
Google Analytics Individual Qualification - GAIQ (License 1458358283)
Google Mobile Advertising Exam (License 1690274309)
Introduction to Consumer
2015 / 2016. A new year for the Rmy Cointreau
group. A new year, principally of success; occasional
dif ficulties, ge ne r a ll y ar i si ng from the state
of the world rather than the
Hello Mrs. Felicity
Hello and good morning
I believe you are ready for the online interview/briefing for the job position?
I just sent you an email. Could you please have a look at it
If you are unable to get in before the clo
Individual Assignment 5 - Applied Problem 8.6 and 8.8
8.6 Coca-Cola has developed three alternative package designs for its flagship product, Coke.
Design an Internet-based experiment to determine which, if any, of these new pack
Product Selection: Purple Pillow
Made of Hyper-Elastic Polymer, Purple Pillow never loses shape or go flat
like most pillows. Instead, Special designed triangles texture gives the
core of the pillow lateral strength so it becomes so
Individual Assignment 4 - Survey Critique
Survey Source: QuestionPro (http:/www.questionpro.com/a/showSurveyLibrary.do?surveyID=417330)
Survey is about brand preference for running shoes. Approx. survey time is 10 minutes. Total
Puneet is a result oriented personality and a dedicated IT Professional. I have managed Puneet through
close interaction in a capacity of a Business Analyst in the Content Management System for a
telecommunications client for close to 2 years at Accenture
International Journal of Research in Tourism and Hospitality (IJRTH)
Volume 2, Issue 1, 2016, PP 34-40
Key Performance Indicators (KPI) in Hospitality Industry: An
I would like to choose Nextbit because it is going to launch its new
smartphone Robin in the first quarter of 2016. Since Nextbit is well
prepared for its first product launch, it should be able to ensure its success
at least for the first two quarters af
1. I would like to choose Vans which is a shoes and apparel manufacturer
because the company is now facing a very competitive market and its
customer preferences change all the time. And according to the article, the
more those characteristics appear in a
What is the difference between a result that is statistically significant and one that is
The difference is confidence level. A result that is statistically significant means that there is a
high probability that this
The owner of a small business of your choice (a business that has less than 10 employees)
has asked you to develop a Data-Driven Marketing Decisions plan for her business.
Specifically, she has read the two articles and wants to implement these
1. What was your understanding of customer value before reading the
article? (one paragraph at most)
Before reading the article, I think customer value means that the total profits a customer
can bring to a company. Normally, customers bring profits direc
Choose a company and in a few bullet points suggest to the management (you can choose which manager/executive)
which customers they should keep and which ones they should fire.
I'd like to take Zara as an example here. Almost every time I go to Zara, ther
1-Because the formula : Product sales = unit price unit number .
This formula tells us that usually there should be an association between the unit price of item
and product sales.
2- a. The null hypothesis is: H0: =0 (Thi
Technical document for Project3
Preparing Data File
Based on the outcome of project 2, we decided to choose cluster 1 and cluster 3 from
Chart 1. Then we chose PROFIT as our dependent variable and number of orders,
quantity, months since last order and ch
In this section, we are going to show you which variables we chose and what kinds of
method we used to accomplish the objectives mentioned in the previous section. Detail
explanations and simple tables are given to help understand the
Tesla Model 3
Data Driven Marketing Decision Making
Date: October 2, 2015
Tesla Motors has become one of the top Electric Vehicle companies in the market as we
look to find ways to separate ourselve
Individual Assignment 6 Applied Prob 17.1
1. In each of the following situations, indicate the statistical analysis you would conduct and the appropriate
test or test statistic that should be used.
a. Consumer preferences for Dov
Web, UI, Requirements, Process, Quality, Business Analyst & Tech Communicator
16 people have recommended Steve
"Steve is an extremely capable and dedicated IT professional. He has strong analytical and
Example: Subways Quad Chart
Subways Drivers of Overall Satisfaction