Strategic Role of IT
Enterprise Resource Planning (ERP)- A suite of integrated software modules for multiple
functions and business processes
Understand relational: Referential integrity
Attributes- A single da
Case 1 on the Business of IT:
Parallel case: Uniqlos business
model video and article.
You will see that every link on the
value chain has to be strong for a
firm to be profitable.
Inditex and technology-enabled strategy
INSY 2301 - Spring 2015 - Section RUK RUL RUM
Mid-term Exam Review
The exam questions predominately are related to Chapter 2, 3, and (up to page 13 of PPT) 12 of
the textbook. There are no exam questions from Chapter 6.
The textbook, Blackboard s
IT and Strategy
Parallel case: Online grocery (WSJ)
video and (Int. Bus. Times) article.
Think of the three flows:
Information, material, and financial
Operational efficiency and its limitations
Strategic positioning and compet
The Data Asset: Databases, Business
Intelligence, and Competitive Advantage
(Chapter 12 + Section 10.3)
Here is the link to the IBMs BA offerings. Make
sure to read the Business Analytics
Capabilities section of this page.
Want to know mo