Licensee of The The Bull, Highgate, a highly respected brewpub in
Working With the Media
Tips for Working w/the Media
Learn all you can about the media outlets and the individuals with
whom you will be dealing on a regular basis
Talk to journalists. Ask them for their guidelines on gathering n
Knowing the Media
Reporters, Editors, and Producers
Deadlines vary between print, TV and online
Reporters need info
To report a story: essential facts
To get the story out quickly, to do this meet the reporters deadline
Planning a Media Relaitons Plan
Practicing Media Relations
The job of the media relations professional is to make a reporters job
To help a reporter meet their objective
To help your org./client meet their objective
Working with various media for the purpose of informing the public of
an org. mission, policies and practices in a positive consistent and
Coordinating directly with the people responsible f
What Makes Something Newsworthy
What is Newsworthy?
What are todays headlines?
Why are todays headlines in the news?
Why is it important to the readers, viewers?
Todays Media Landscape
What kind of stories make big headline