Chapter 1 & 2 Consumer Behavior - The behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs. Two Consumer Entites:
Personal Consumer: The individ
ROBERT B. CIALDINI PH.D.
This book is dedicated to Chris,
who glows in his fathers eye
Weapons of Influence
Reciprocation: The Old Give and Takeand Take
Commitment and Consistency:
Name: Fiona Liu/ Yibao Liu
Hofstra ID: 702195586
1. Sentence Completion: Buying Clearskin makes me feel myself _
- To find out how they feel by purchasing Clearskin.
2. Word Association: Giving boys the words Clearskin, Acne & Price, see
Fiona Liu 702195586
1. Uncover the degree of the problem by projecting profitability for the next five
years if no new brand is introduced. Use the assumptions mentioned in the case.
The profitability would be declined at a compound annual rate of 4%.