Developing a Marketing Plan
. . . .1 . 1 .' . - t and
The natural outgrowth of the planmng process 15 a marketmg ta Facrlloes plan. Describes the physrcal ephvrronmgn 1
plea*3. detailed description of resources and actions a rm equipment necessary to impl
CAPN CRUNCH, FROSTED FLAKES, AND PRICE ELASTICITY
Remember back in 1974 when you were 5 50¢
made you eat Shredded Wheat? There was a 1 50¢
A world sugar shortage caused its price in
world commodity markets to jump from 9
parents". However. many baby boomers entered the workforce as dual-career COUples,
managing busy home and work lives.
Generation X saw the toll what trying to have it all" took on the family, and as a result,
by to manage a better work life balance. In a
Author Date Title of Article Name of Magazine
Buffalo News (Buffalo). A.E. Smithsonian, 30 July, 1990.
Taxi Driver. Directed by Martin Scorsese. 1976 (U .S.A. Columbia Warner).
Name of person in