How does a Database help?
1. Improves the Selection of Target Markets. _ _ F I
\ - Look for commonalities between certain groups by interpreting the data.
4. Customer Relationship Management (CRM) I
- This is the ability for companies to access informatio
Consumer Behavior - Activities and decision processes directly involved in obtaining,
consuming, and disposing of products and services.
LO 1: CONSUMERS AS DECISION MAKERS - We can think of individuals as purposeful
decision makers who either weigh and ba
L0 1: S.T.P. MARKETING - The development of a strategy through segmenting, targeting,
and positioning. Markets are segmented; products are positioned. The STP marketing approach is
strongly recommended for markets in which customers needs and preferences