gmwthisduetomlall businesses - .
In W70, 3%; oh]! US jobs (= 2.5 M jobs, total jobs = 3.4 M) was because of small
mated by indi \iduals.
are 3 of New Businesses:
1. - A pivme held rm in which family members have some
0f :20an over the strategic direct
Public Relations (PR) - The traditional denition of PR - The management function which
evaluates public attitudes, identies the policies and procedures of an organization with the
public interest, and executes a program of action (and communication) to ea
01' ganizational Structure - The formalized patterns of interactions that link a rms tasks,
technologies, and people.
listed in your textbook).
I. Traditional Forms of Organizational Structure
These factors inuence the F irms organizational s
3. Divisional Structure organizational form in which ml. - and
markets are grouped internally. This structure divides the company Into dierent x1510 . .
each division has its own resources and capabilities.
Example : GM, P&G - General Motors was among the
Virtual Organ'mltion A continually evolving network of independent companion. that
are linked together to share skills, costs, and access to one anothers markets.
-~ The Virtual Organization differs from the modular type by participating firms- that
_:_ tracks the evolution of environmental trends, sequences of events, or
' l political and legal environmental changes
0 socioculmm changes
D) technological developments
® mum equally alarmed competitors, slow industry growth, high xed or
The following 4 different strategies are used to achieve competitive advantage in the global
competition - The selection of one of these four types of strategles lS largely dependent on a
rms relative pressure to address each of the two above forces.
. . - . . . . - ~ l-lc said. lf ' someone is achieving
results but not the con:- values ofthc company. at the expense of
our people. that "wager does not have much of a cmr here.
everything else '1] take care of itself. Theyll want to do whats best fo