Extra Credit #1
News Article Assignment
News article #1: New technology could add product placement to old TV programs
In the news article
CH9: Implicit Association Test Assignment
Based on the Implicit Association Test I took, the results suggested a moderate association for Male with Career and Female with Family. I think the results presented are pretty accurate. Before the IAT,
April 24, y
Coca-Colas Integrated Marketing Communications Approach
Coca-Cola is a business-to-consumer (B-to-C) companythe world leader in the beverage industry. Coke utilizes an Integrated Marketing Communications (IMC) approac
What is consumer behavior? Why do we do consumer research?
The study of individuals, groups, or organizations and the processes they use to
select, secure, use, and dispose of products, services, experiences, or ideas to satisfy
needs and the impacts th
An attitude is:
A lasting, general evaluation of people, objects, places, behaviors, or ideas.
ABCs of Attitudes
Affect: how a consumer feels about Ao
Behavior: persons intentions to do something with regards to A o
Cognition: the beliefs a consumer
Perspectives in decision theory
Normative: Focus is on finding rules that lead to the best decision in a given
situation. How should consumers choose? Primarily used by economists.
What is the best alternative?
Descriptive: Focus is on describing how