International marketing 9/20/10 Pepsi-India Case Objective, learn how to recognize risk. o Risks in the case: The government was looked as non-friendly to foreign investors. India was using a protectionism to bolster their economy. (protectionism lowers c
Intl Marketing 9/10/10 What you need to know from chapter 5 1. Business customs p.127-129 a. Cultural imperatives b. Cultural electives c. Cultural exclusives 2. Communication styles a. High/low context ex 5.2 137 low context language say what they mean,
What you need to know from ch6. 1. Political risks 169-170 a. Confiscation b. Expropriation c. Forced domestication 2. Economic risks 170-171 a. Exchange controls b. Local content laws c. Import restrictions d. Tax controls e. Price controls f. Labor prob
Fair and Lovely Case Study
Kasra Saidi International Marketing - MKTG-3450 - 002 Due September 15th
Fair and Lovely used cultural congruence (120) in there marketing campaign. This strategy involves marketing products similar to ones already on the market
Intl Marketing 9/10/10 What you need to know from chapter 5 1. Business customs p.127-129 a. Cultural imperatives b. Cultural electives c. Cultural exclusives 2. Communication styles a. High/low context ex 5.2 137 b. p/m time 140 c. gender bia 142-144 3.
Chapter two 1. Balance of payments a. Exhibit 2.1 b. Current account ex. 2.3 2. Protectionism (trade restrictions 35-41) a. Logic keeps job at home and keeps wealth at home. i. 1-8 p.35-41 b. illogic consumer choices decrease, there is less competition, p