COSTCO WHOLESALE CORPORATION
FINANCIAL STATEMENT ANALYSIS (A)
Margarita Torres first purchased shares in Costco Wholesale Corporation in 1997 as part of her
personal investment portfolio. Between 1997 and 2002, she
Futrell - Chapter 08 #81
Learning Objective: 08-02 Describe the different sales presentation methods; know their differences; and know the appropriate situation for using a
Level of Difficulty: 1 Easy
Topic: Sales Prese
The P of Place: Marketing Channels
1. INTEGRATED MARKETING COMMUNICATIONS AND DIRECT MARKETING
A. The promotional element consists of five communications tools, including advertising, personal
selling, sales promotion, public relations, and direct marketing. The combination of o
1. Types of Advertisements
A. Advertising is any paid form of nonpersonal communication about an organization, a
product, a service, or an idea by an identified sponsor.
Advertisements are prepared for different purposes, but they basically c
Stern School of Business
New York University
Summer I 2017
Jeffrey A. Carr
E-mail: [email protected]
Chance favors the prepared mind.
Peter Drucker s
@ HARVARD BUSINESS SCHOOL
REV: IUNE 30, 2005
FRANCES X FREI
Zipcar: Influencing Customer Behavior
Anita Karr frantically gathered everything she needed for her road trip: water, her favorite mix
CD from Javier (the exboyfriend), ear
Table of Contents
Dimension: Search and Marketing.2
Dimension: Data and Data Visualization.4
Dimension: Business Functions.6
Dimension: IT Strategy.8
Dimension: Project Management.9
MAY 28, 2007
Mountain Man Brewing Company:
Bringing the Brand to Light
It was February 20, 2006, in the New River coal region of West Virginia. Chris Prangel, a recent
MBA graduate, ha
BUSINESS I SCHOOL
REV: MAY 11, 2009
FRAN K V. C ESP EDES
LAU RA WINIG
C H R ISTO PH ER H. LOVELOCK
The Springfield Nor'easters:
Maximizing Revenues in the Minor Leagues
It was barely 8 a.m. on January 19, 2008 and already Larry Bu
HARVARD BUSINESS SCHOOL
REV: JULY 1D, 2006
Y DUNGM F. MOON
Aqualisa Quartz: Simply a Better Shower
Plumbing hasnt changed since Roman times.
Tim Pestell, Aqualisa national sales manager
Harry Rawlinson (H35 '90) shrugged out of his ove
1. SCOPE ANDSIGNIFICANCE OF PERSONAL SELLING AND SALES MANAGEMENT
A. Personal selling involves the two-way flow of communication between a buyer
and seller, often in face-to-face encounter, designed to influence a persons or
groups purchase deci
1. THE VALUE OF RETAILING
A. Retailing includes all activities involved in selling, renting, and providing products and
services to ultimate consumers for personal, family, or household use.
Not only do producers and consumers meet throu
1. NATURE AND SIGNIFICANT OF MARKETING ETHICS
A. Ethics: moral principles and values that govern the actions and decisions of an individual group
Serve as guidelines on how to act rightly and justly when faced with moral dilemmas.
1. NATURE AND IMPORTANCEOF MARKETING
A. marketing channels consist of individuals and firms involved in the
process of making a product or service available for use or
consumption by consumers or industrial users.
1. THE ROLE OF MARKETING RESEARCH
A. What is the purpose of Marketing Research?
B. Some challenges in doing good marketing research
Respondents unable to anticipate their reactions to new products
Respondents not g
1. WHAT ARE PRODUCTS AND SERVICES?
A. A product is a good, service, or idea consisting of a bundle of tangible and intangible attributes
that satisfies consumers needs and its received in exchange for money or something else of
1. ENVIRONMENTAL SCANNING
A. The process of continually acquiring information on events occurring outside the organization to
identify and interpret potential trends is called environmental scanning.
Environmental trends arise from five sourc
1. CONSUMER PURCHASE DECISION PROCESS AND EXPERIENCE
A. Purchase decisions Process this process has five stages: (1) problem recognition (2) information
search (3) alternative evaluation (4) purchase decision (5) post purchase behavior
1. CHARTING THE PRODUCT LIFE CYCLE
A. The concept of the product life cycle describes the stages a new product goes through in the
marketplace: introduction, growth, maturity and decline.
Introduction when a product is introduced to its inte
1. NATURE AND THE IMPORTANCE OF PRICE
A. Price is where all other business decisions come together.
B. The price must be right in that the customers must be willing to pay
it; it must generate enough sales dollars to pay for the cost of
1. WHY SEGMENT MARKETS?
A. Businesses segment markets so they can respond more effectively to the wants of groups of
potential buyers and thus can increase sales and profits
Not-for-profit organizations also segment the clients they serve to
1. KINDS OF ORGANIZATIONS
A. An organization is a legal entity that consists of people who share a common mission
Motivates them to develop offerings that create value for both the organization and its
customer by satisfying their needs and w
1. THE UNIQUENESS OF SERVICES
A. Services are intangible activities or benefits that an organization provides to satisfy
consumers needs in exchange for money or something else of value.
The Four Is of Services
1. WHAT IS MARKETING?
Marketing affects all individuals, all organizations, all industries, and all countries.
A. Marketing is the set of activities, set of institutions, and processes for creating, communicating,
delivering and exchanging offer
1. UNDERSTANDING SOCIAL MEDIA
A. Social media is challenging, but its necessary to help a brand or marketing
manager select the right one.
Define social media
and describe how
they differ from
Social media r
Which of the following is the first step in AIDA procedure?
AIDA refers to attention, interest, desire, and action. It is a method of developing and giving a