Futrell - Chapter 08 #81
Learning Objective: 08-02 Describe the different sales presentation methods; know their differences; and know the appropriate situation for using a
Level of Difficulty: 1 Easy
Topic: Sales Prese
4. Incentive to Retailers: The main objective of sales promotional activities is to offer
promotional support to retailers. Sales promotion schemes make sales easier. Incentive schemes
help in getting shelf space for such products in new retail outlets.
Refrigerator, Washing machine, Television
Salt, Soap,Cooking oil,Sauce, Note book
5. What are the main objectives of promotion?
Ans: (a) arouse buyers interest in the product
(b) inform buyer about its availability
(c) inform him/
technical household products, door-to-door sale is an easier way of convincing consumer to
make a purchase. Eureka Forbes, for example, sells its water purifiers directly through their
own sales staff.
(b) One stage channel of distribution
In this case, t
marketing wherein emphasis is initially on promotion of goods and services and eventually on
increase in sales volume.
Marketing has long term perspective of winning over consumer loyalty to the product by providing
him maximum satisfaction. However, sell
3. Demand Based Pricing
At times, prices are determined by the demand for the product. Under this method, without
paying much attention to cost and competitors prices, the marketers try to ascertain the
demand for the product. If the demand is high they d
Based on consumers buying behaviour the consumer goods can be further classified as :
(i) Convenience Goods;
(ii) Shopping Goods; and
(iii) Speciality Goods.
(i) Convenience Goods: The categories of convenience goods which are bought frequently
satisfaction, in addition to, of course, a sound financial position will be able to run this business
successfully. A franchisee who fails will bring disrepute to the brand and also hamper the
franchisers future business prospects.
6. Describe any two in
in relatively small quantities to retailers and provide them with facility of credit purchase. They
provide information to the producers about the consumers preferences, changing taste and
fashion, market demand etc. Wholesalers also bear the risk involve
(c) Marketing plays an important role in the development of the economy. Various functions and
sub-functions of marketing like advertising, personal selling, packaging, transportation, etc.
generate employment for a large number of people, and accelerate
16. What is book-building?
Ans: It is a process of determining price of shares based on market feedback. In this process the issue
price of the share is not fixed in advance. It is determined by offer of potential investors about the
price they may be wil
16. For the following categories of goods, give two examples of each, from the products that
you see around you:
(a) Intangible goods
(b) Durable goods
(c) Non-durable goods
Ans: (a) banking, insurance.
(b) car, washing machine.
(c) salt, pickles, soap.
3. Price-off: To increase sale, or to reduce competition, many business firms cut down prices.
Prices may also be cut down during off season to maintain certain volume of sales.
4. Exchange Offer: Under this scheme, companies generally attract the custome
The Current Marketing AnalysisFuture Suggestion
Land Rover History:
Finding yourself stopped in wasteland ,this is a very terrible and embarraseed scene.
But it's more worse when you find the resason that trapped you is your car . This is a
Master of Science in Integrated Marketing
NYU School of Continuing and Professional Studies
Case Homework - Costco
Homework Assignment #2
Finance For Marketing Decisions
Professor: William Reinisch
Case: Costco Wholesale Corp. Finan
COSTCO WHOLESALE CORPORATION
FINANCIAL STATEMENT ANALYSIS (A)
Margarita Torres first purchased shares in Costco Wholesale Corporation in 1997 as part of her
personal investment portfolio. Between 1997 and 2002, she
Audience Coverage and Composition
Coverage and Composition are often seen as companion statistics when considering
individual media vehicles for possible selection in a media plan.
Audience Coverage is a percentage of some total target marke
Assignment #1 | Nikeeta Pamnani
Marketing Piece- Nike: Last | www.youtube.com/watch?v=OxunzQQNgQM
Nike Redefines Just Do It
This advertisement is by Nike by director Lance Acord. It is aptly
entitled Last. It is set to the inspiring but slow background tr
Data Communications & Networks
Session 1 Main Theme
Introduction and Overview
Dr. Jean-Claude Franchitti
New York University
Computer Science Department
Courant Institute of Mathematical Sciences
Adapted from course textbook resources
(i) Advertising multiplies wants
(ii) Advertising adds to the cost and price of product
(iii) Business firms which can spend heavily on advertising are usually the ones who grab a bigger
share of the market, such firms generally have a monopoly.
houses in creating and enhancing their goodwill. It makes the job of salespersons easier by
keeping the customer informed about the product. Advertising is an important tool for fighting
competition in the market effectively by giving the customers a comp
(b) Departmental stores offer wide variety of goods produced by different manufacturers.
(c) They buy large volumes of goods, at a time directly from manufacturers, and get good amount
of discount from them. They are able to reap the benefits of economies
15. Which medium/media of advertising will be most suitable in the following cases:
(a) For advertising products of mass consumption for all strata of the society.
(b) To reach a selective target group or a specific segment of readers.
(c) To catch the at
In the previous lesson you learnt that marketing identifies consumers needs and supplies various
goods and services to satisfy those needs most effectively. So the businessman needs to: (a) produce or
manufacture the p
complete the process of selling, the seller has to inform the prospective buyer about availability
of goods, the nature and uses of products, their prices and the needs of the customers that
may be effectively satisfied by the product. In the process, he
Professor D. Maheswaran
Advertising is too
important to be left to
The Promotion Mix
What is Advertising?
MBA, THE NEW PERFECT FUTURE.
Beyond any doubt, MBA has escalated to becoming an inevitability for those in business sector. Investing
in Masters of Business Administration has proven to be advantageous socially, personally, knowledgewise and financially.
J A C Q U E L I N E F. S T R A Y E R
SEPTEMBER 14, 2016
Review comments from the survey that we did not review last week
Customer Value, Strategic Planning, Marketing Plans and Marketing
Creative Brief for
Kerastase Loreal Paris
50th Anniversary Birthday Year
T: Efe Akbulut
C: Ziyue Chen
C: Sheng Cao
C: Yuting Chen
C: Ye Dong
1.Who is our audience?
Based on professional hair care collections and a fully individua
LOreal in China Case Assignment
INTRODUCTION TO MARKETING
Prof. Eric Greenleaf
LOral acquired Yue Sai, a Chinese cosmetics brand, in 2004. Since then, Yue Sais unit sales
have decreased, while some existing and newer competitors hav
Running head: OBESITY
Obesity as a Disease
The dominance of obesity has consistently risen over the past few decades (Wright & Aronne,
2012). The authors affirm that the increase has affected all ra
Use of Social Media in Advertising
Advertising refers to communication aimed at retaining existing clients and attracting new
consumers to a companys products (Abuin 72). Companies advertise their produc
Course Name and Code
Conditioned behaviors can refer to types of associative erudition where a stimulus
becomes associated with a result. Operant and classical conditioning are the main types
In America, womens suffrage was established nationally in 1920. For many decades, women
strongly fought for their right to vote led by leaders including Catt. In 1890, Catt became the
president of the National Amer