MARKETING UB.0001
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MARKETING UB.0001 Intro To Marketing

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  • Top Course Tags

    A Few Big Assignments

    Competitive Classmates

    Great Intro to the Subject

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    • Profile picture
    Nov 22, 2016
    | Would highly recommend.

    This class was tough.

    Course Overview:

    It was super helpful and gave a great, in-depth overview of nearly every single aspect of marketing.

    Course highlights:

    We had guest speakers and reviewed many real-life marketing cases to which we gave solutions.

    Hours per week:

    6-8 hours

    Advice for students:

    Make SURE to study hard for the exams!

    • Fall 2016
    • EricGreenleaf
    • Yes
    • Math-heavy A Few Big Assignments Competitive Classmates
    • Profile picture
    May 30, 2016
    | Would recommend.

    Not too easy. Not too difficult.

    Course Overview:

    While this class is only a recommendation for Stern students, I would absolutely recommend it for anyone remotely interested in marketing. I believe that the best kind of classes make you see the world in an entirely different light, and this class definitely did that. Learning how much work and time goes into trying to effectively market products and services gave me a newfound respect for the people who choose to do that in their daily lives, and I started to notice myself thinking about different companies' mindsets and strategies as I passed their logos walking down the street. The assignments were useful and varied, from presentations to tests to reports, so there was a way for everybody to utilize at least one strength that they had. Overall, it was a great way to learn the fundamentals of marketing, and made me excited to take future marketing classes. It touched broadly on a lot of different subjects, but set the groundwork for any specific marketing focuses that one might wish to study in the future.

    Course highlights:

    The projects were definitely the highlights of the course, and two stick out in particular: the personal marketing plan and the Who Wants to be a Millionaire Project. The personal marketing plan was a project that encouraged us to market ourselves. It was an extremely introspective project, and one that required really thoughtful analysis of our goals, the industries that we are thinking of breaking into, our desires, and who we are as individuals. It was helpful for me because it helped me to figure out ways to better articulate my strengths and weaknesses, and it gave me a clearer vision of how I will go about achieving my goal of becoming a television network executive. I think that everybody took a lot away about themselves from their personal marketing plan. The Who Wants to be a Millionaire Project was a group project that required us to create a project or service, formulate a marketing plan/strategy, and then pitch the product or service to the class. It was a great way to compile all of the theories that we had learned from class, and it gave us a chance to be really creative. There was definitely some give and take when it came to creating the product, but after that it was pretty smooth sailing. As long as you start early and are good at group work, you will definitely enjoy the Millionaire project.

    Hours per week:

    6-8 hours

    Advice for students:

    Definitely come in with an open mind. No matter what your interests or your strengths are, there are things in this class that you will want to learn and at which you can excel. I strongly encourage trying to retain knowledge as you go, because there are a lot of terms that can get easily confused, and it will be a struggle if you try and cram them all in at the end. None of the terms are unique per se, but there is a high likelihood if you can't recall them then you will psych yourself out and choose incorrectly on a multiple choice test. As long as you stay with the class week to week, you will do fine. The projects are actually fun; they're not just a grade. They're also a great way to connect with people in your class.

    • Spring 2016
    • Mitchell
    • Yes
    • Great Intro to the Subject A Few Big Assignments Group Projects

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