Topic: The Twentieth to the Twenty-First Century
After World War II, the United States set out to infuse the ideal of capitalism throughout as
much of the world as possible. The _, aimed at assisting in rebuilding Europe, is the plan
most closely asso
Imagine a confectionary company has introduced a new nutty candy bar during the 1930s (the
sales era in U.S. business history). Which of the following statements would you most likely
expect management to make if sales of this new candy bar
55.Which of the following best defines adaptation on the part of an
A. It is a conscious effort to make themselves aware of the home cultural
reference in their analyses and decision making.
B. It is a conscious effort to anticipat
68.Which of the following organizations seems better equipped for
A. A firm that sells its products only to those foreign customers who directly
contact the firm
B. A firm that has a production capacity that is much greater than home
108.Publix Supermarkets and The Little Clinic signed an exclusive agreement in 2006, placing small
walk-in health clinics inside selected stores. Now Publix customers can have simple medical
needs addressed in a convenient and familiar environment, seven
31.Which of the following is the most dynamic trend that is affecting current
global business strategies?
A. The trend toward buying American cars in Europe
B. The trend toward the acceptance of the free market system among
C. The tre
Which of the following is the best example of an organizational buyer?
A. A mother buying milk for her young son
B. A computer programmer buying the latest game for his Playstation
C. A store owner buying hand-painted slate signs to sell in
72.Jefferson's, a firm that specializes in dog food and grooming products, has
a very well-established domestic market. The company does not actively
sell its products outside national borders but provides goods to customers
who contact them directly or p
In Figure 1-1 above, "B" represents a firm's partnerships with
A. other organizations.
E. other departments.
Figure 1-2 in the text shows the key people, groups, and forces outside the organization
Many large consulting firms are beginning to sponsor "women-only" networking events. The
purpose of these events is to offer an opportunity for women in management to network with
other women, either clients or mentors or protgs. This is an e
Kraft produces Lunchables, a prepackaged meal usually consisting of several crackers, small
slices of meat, and small slices of cheese. Some versions contain Capri Sun drinks. Others
are called "Cracker Stackers" and "Fun Fuel". The box is
132.The idea that an organization should (1) strive to satisfy the needs of consumers (2) while also
trying to achieve the organization's goals is referred to as the
A. sales concept.
B. societal marketing concept.
C. marketing concept.
D. relationship ma
Which of the following is a possible unfavorable outcome of the "alien status" of a company?
A. Prejudiced treatment by the host country's politicians and legal authorities
B. An inflated balance of trade
C. A sharp rise in domestic and international
62. In general, tariffs restrict:
A. inflationary pressures.
B. special interests' privileges.
C. government control in economic matters.
D. the number of reciprocal tariffs.
E. manufacturers' supply sources.
63. A specific unit or dollar limit applied to
Difficulty Level: Medium
Kerin - Chapter 01 #38
Learning Objective: 01-02 Explain how marketing discovers and satisfies consumer needs.
Topic: Meeting Customer Needs with New Products
If you followed the suggestions of Robert M. McMath, which answer p
In Figure 1-2 above, section "A" represents _ and section "B" represents
A. owners, shareholders, department heads; suppliers, distributors, retailers
B. manufacturers; product prototypes, market testing, sales
C. marketing department super
Which of the following is an essential requirement for already experienced as well as new firms
to succeed in international markets?
A. Adhering strictly to their traditional methods of production and operations
B. Focusing primarily on their producti
Which of the following presents the correct picture of the outcome of increased world trade after
the 1950s, contrary to Servan-Schreiber's prediction?
A. Third World countries have been excluded from this economic growth leading to stark
To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that
isolates the self-reference criterion influences. Which of the following should be the first-step to
avoid the aforementioned errors?
A. Redefining the pr
Learning Objective: 01-05 Describe how today's customer relationship era differs from prior eras.
Topic: Place Utility
The value to consumers that comes from having a good or service available when needed
constitutes _ utility.
Compared to the foreign environment variables, which of the following uncontrollable variables
is least likely to affect a domestic marketer?
A. Political forces
B. Competitive structure
C. Economic climate
D. Cultural forces
E. Legal forces
In the nonprofit world of the performing arts, box office technology has essentially remained
the same since the 1980s. A company named Tessitura is trying to change that. Tessitura is
able to track every transaction with patrons on one data
The purpose of the introduction of a 3M inventor's Post-it Flag highlighter was to
A. stay ahead of trends and focus its marketing program on only one segment.
B. stay ahead of trends and focus its marketing program on three mutually exclusi
Jakubowski Farms Gourmet Bread Base is the brand name for a mix designed for use in
bread machines. The mixes are sold in 2-pound canisters for $14.99 plus postage. The
products are only available through the mail. People learn about the prod
The activity for creating, communicating, delivering and exchanging offerings that benefit the
organization, its stakeholders and society at large is referred to as _.
Key term defini
The United States Army has recently been both praised and criticized for its use of a popular
video game-America's Army designed to reach potential recruits. The game's creator Col.
Casey Wardynski wanted to provide a sense of the training
Learning Objective: 01-03 Distinguish between marketing mix factors and environmental forces.
Topic: Marketing Mix (4 Ps)
The element of the marketing mix that describes a means of getting the product to the
26. A church has put advertisements in its weekly bulletins to encourage its members to participate in
the services by reading. Jack volunteered and read during a service. He felt satisfied and felt he
was contributing to his church. Was this a marketing
215.Imagine you have the sole marketing rights to a new herbal shampoo that stops hair loss and
actually causes new hair growth. You plan to sell your product on an Internet site, which you will
advertise on late night television. You are also hoping to o
222.Using Figure 1-7 above, give 4 examples of marketing mix (4Ps) actions that 3M did to reach
each office worker segment identified as A, B, C, an D with its Post-it Flag Pen.
223.Explain the marketing program that 3M used to reach the stude