Our Competitors that we need to watch at all times
The major competitors of Krispy Kreme include Dunkin Donuts, Tim Hortons, McDonalds
o Krispy Kreme has about 2.1% of the U.S. coffee and snack shop market, versus
Dunkin Donuts (25%) and St
Current events of Krispy Kreme
Corporate social responsibility is a trending business norm in todays world. In
response to this, Krispy Kreme became heavily involved in fundraising that has
been very successful so far.
1. It assists firms, businesses a
Analysis of Company
1. The company:
Summary of Krispy Kreme Doughnuts Inc., division and location:
1. Krispy Kreme Doughnuts Inc., is a 77 year old North-Carolina based international retailer
of premium quality sweet-treats.
Krispy Kreme is established
Adjusted Products Offered
Breakfast items will also be packaged in easy to-go boxes that will target busy
customers looking for convenience and variety.
For lunch, we would offer sandwiches, soup and chili. Both lunch and breakfast
will include the
Lack of Healthy Options and Our Strategy to Gain Healthy Options
Tim Hortons has a line of healthy options that include soups with less than three grams of fat,
sandwiches that have less than eight grams of fat and wraps less than 200 calories.
Our Advertising approach to convey our Atmosphere
Krispy Kreme will be an economical, warm and welcoming dine-in restaurant for
families with pre teens.
Most parents are trying to spend wisely while eating out and prefer reasonable priced
treats that thei
Our Selected Brand
The selected brand is Krispy Kreme, a branded retailer and wholesaler of
doughnuts and coffee, which has been around for nearly 80 years.
Krispy Kreme makes and sells over 20 varieties of doughnuts.
1. Additional products Krispy K
Seasonal products, traditions, and contests
There are many a variety of flavors among doughnuts and coffees.
Instead of the usual, competitor brands are constantly trying to spice things up by adding new
flavors, especially during holidays, so they can en
Our Consumers we will be reaching in our Marketing Campaign
Our target market includes 3 segments of consumers.
1. A trend commonly seen among students and the working class is the preference for
convenience and time-saving activities.
Most of these consu
Beverages that will be Advertised
The coffees we offer go from basic house blend, to specialized lattes and cappuccinos.
o We also offer ground coffee in our house blend, dark roast and decaf house blend to
encourage customers to take the Krispy Kreme exp