Sponsorship, Product Placements, and Branded Entertainment
Advertising, branding, and entertainment are converging at an accelerating rate, because of the
erosion in the effectiveness of traditional broadcast media. The resulting linkage now has its own
Creative Selling Assisting and persuading customers regarding purchase decisions (typically
for specialty goods or high-priced items).
Customers rely heavily on the salesperson for technical information,
advice, service, and ability to problem solve.
Customer Relationship Management (CRM) A continual effort to cultivate and maintain
long-term relationships with customers by emphasizing customer needs.
Total Customer Satisfaction Salespeople are instrumental for ensuring that
the customer is fully sati
Deception Making false or misleading statements in a promotional message.
Puffery The use of superlatives like Number One and Best in the World in
Targeting Children Children ages 2 11 years old typically see about 25,600
1. Federal Communications Commission (FCC): Prohibits obscenity, fraud, and
lotteries on radio and television.
2. Food and Drug Administration (FDA) Regulates the advertising of food,
drug, cosmetic, and medical products; can require special labeling for
Companies are especially dependent on personal selling if their products are higher priced,
complicated to use, require demonstration, are tailored to users needs, involve a trade-in, or are
judged at the point of purchase.
Effective Salespeople Are:
Advertising thus brings about economic stagnation and a lower standard of living, not a higher
standard of living.
Critics argue that brand differences are trivial, so the proliferation of brands does not
offer a greater variety of cho
FTCs Regulatory Programs and Remedies The evolution of the FTC has spawned several
regulatory programs and remedies to help enforce legislative mandates in specific situations such
Advertising Substantiation Program FTC program that ensures advertiser
Enabling or Controlling Mass Media? The last issue that advertisers and critics
debate over is the matter of advertisings influence on the mass media.
Support for Mass Media Advertising expenditures exceed in the U.S. by $300
Billion. With out that money
1. Food and Drug Administration (FDA) Before you can make a zero carb
claim you have to confirm with the FDA. By using certain serving sizes on
your package you can reach and achieve the claim of zero carbs.
2. US Postal Service (USPS) Direct Mail is gove