Showing Sensitivity This is the opposite of perpetuating stereotypes.
Advertisers show all walks of life that are not stereotypical in nature. For
example, Dove launching the Campaign for Real Beauty.
Offending Sensibilities This is another criticism of b
STR 401 Lecture Outline
October 14, 2015
Product Line Pricing
Prices for Various Lines of All-Clad Metal Crafters Cookware Sets
Line & Inner Cooking
Pieces in Set Exterior
Stainless Steel (10) Stainle
Quality- conformance to specifications, extent to which one of these components meet specifications.
Good components make assembly go smoothly
Re-work areaAssemble from components
Z in equation- measure of performance specification. When Z gets smaller, t
The cost of the promotion depends on the characteristics of the individuals that redeem the discount
coupons. If they happen to be all new customers who would not have visited Applebees or Delta Sonic
without the discounts, the cost of the promotio
Additional Problems for the Lecture of October 14 - Revised
Quotation or use without explicit permission of author is prohibited
Content from the lecture of October 14 is applicable to Problems 1 through 7. The
lecture on October
1. A company would be boosting prices higher than their profit maximizing price if they reward
some of its executives with bonuses based on profit margin. We are able to use the maximum
margin linear cost and demand diagram below to s
A bonus is a performance-based pay, a variable component of the total cost structure.
Therefore, as Q increases, a1 increases & a1Q also i
4.1 PLANNED IMPROVEMENTS
From the research we conducted we noticed that Javas is currently growing at a rapid pace, but
it has several problems that it can improve on. Java has planned on reducing waiting and service
time by adding an extra register, it w
Collaborating with Innovation Partners It is rare for any one organization to have all the
information it needs to carry an innovation from concept to commercialization. Innovative
partners provide the skills and insights that are needed to make innovatio
Challenging the Status Quo and Enabling Creativity The best way to challenge the
status quo is for the leader to forcefully create a sense of urgency. Such an initiative,
if sincere and credible, establishes a shared mission and the need for major
Sales Force Automation (SFA) The integration of computers, communication technology, and
the Internet to improve the efficiency and effectiveness of personal selling.
Sales Management The responsibility for the personal selling effort, met by evaluating n
Training Content and Methods What will be taught to the trainees?
Training Duration How long will the training last?
Training Personnel Some firms like to bring in training experts in order help in
Training Location In classroom, or out in t
The Regulatory and Ethical Environment of Promotions
SOCIAL IMPACT OF BRAND PROMOTION
Education or Intrusion? Does brand promotion give consumers valuable information,
or does it only confuse or entice them? Listed below are what experts on both sides hav
Supportive Communications The sales force that is deployed for supportive communication
is not charged directly with generating sales, rather these people aim to give customers
information, offer services, and generally create goodwill.
Treat Each Buyer as Unique The salesperson manages the communication process to ensure
that the buyer does not feel like he or she is being sold, but rather the buyer comes away from
the contact feeling as if he or she made a voluntary decision to buy.
Seeking Feedback The wording of the recommendations and feedback come from individual
consumers, so the brand messages come across as more natural and sincere than a companygenerated message.
Be prepared for negative feedback by being ready to offer an ap
STR 401 Lecture Outline
October 14, 2015
Incentives for Price Setters
Druckers Deadly Pricing Sins
Premium pricing driven by a desire for high profit margins
is likely to create a market for a competitor.
It is a mistake to charge what the market