How can marketers use elements of the marketing mix to improve product quality?
2 Why do so many products fail to make it past the introduction stage of the product life cycle?
3 Explain cannibalization. How does a line extension strategy incr
Why a company need to determine the lifetime value of a customer? What must a company do to
determine this information?
Identify the four Ps in the following description: Rosa Alvarez markets 23 different varieties of salsa in 8ounce and 12-ounce bottles
Chapter Key Words
14 type of allowance
14 discount promotion to channel member
14 buying a product at a discounted promotional price, selling the inventory to other retailers after promotion
14 trade show
14 incentive target at salesperson
14 cathch custm
1. (Introductory) In general, are you impressed, feel neutral, or are
unimpressed regarding Apple's product announcements? Explain your
2. (Advanced) Comment on the iPhone 6 based on the facts in the article
and any other sources availa
MKTG-230 PRINCIPLES OF MARKETING
(Subject to Change, updated Aug 21)
Professor: Weidong Rong Ph.D.
Class Time and location:
MKTG230-04: 10:00am-10:50am (M, W, F); Classroom: LOW-3245
MKTG230-05: 2:00pm- 2:50pm (M, W, F); Cl