4.1 PLANNED IMPROVEMENTS
From the research we conducted we noticed that Javas is currently growing at a rapid pace, but
it has several problems that it can improve on. Java has planned on reducing waiting and service
time by adding an extra register, it w
STR Homework 3
The sum of profits for a cable company and content provider will be smaller when they are separate
companies. When the content producer and cable companies are separate companies they have
complex issues which are displayed by t
STR 401 Lecture Outline
October 14, 2015
Incentives for Price Setters
Druckers Deadly Pricing Sins
Premium pricing driven by a desire for high profit margins
is likely to create a market for a competitor.
It is a mistake to charge what the market
STR 401 Lecture Outline
October 14, 2015
Product Line Pricing
Prices for Various Lines of All-Clad Metal Crafters Cookware Sets
Line & Inner Cooking
Pieces in Set Exterior
Stainless Steel (10) Stainle
Quality- conformance to specifications, extent to which one of these components meet specifications.
Good components make assembly go smoothly
Re-work areaAssemble from components
Z in equation- measure of performance specification. When Z gets smaller, t
The cost of the promotion depends on the characteristics of the individuals that redeem the discount
coupons. If they happen to be all new customers who would not have visited Applebees or Delta Sonic
without the discounts, the cost of the promotio
Additional Problems for the Lecture of October 14 - Revised
Quotation or use without explicit permission of author is prohibited
Content from the lecture of October 14 is applicable to Problems 1 through 7. The
lecture on October
1. A company would be boosting prices higher than their profit maximizing price if they reward
some of its executives with bonuses based on profit margin. We are able to use the maximum
margin linear cost and demand diagram below to s
A bonus is a performance-based pay, a variable component of the total cost structure.
Therefore, as Q increases, a1 increases & a1Q also i
Collaborating with Innovation Partners It is rare for any one organization to have all the
information it needs to carry an innovation from concept to commercialization. Innovative
partners provide the skills and insights that are needed to make innovatio
Challenging the Status Quo and Enabling Creativity The best way to challenge the
status quo is for the leader to forcefully create a sense of urgency. Such an initiative,
if sincere and credible, establishes a shared mission and the need for major
Sales Force Automation (SFA) The integration of computers, communication technology, and
the Internet to improve the efficiency and effectiveness of personal selling.
Sales Management The responsibility for the personal selling effort, met by evaluating n
Training Content and Methods What will be taught to the trainees?
Training Duration How long will the training last?
Training Personnel Some firms like to bring in training experts in order help in
Training Location In classroom, or out in t
The Regulatory and Ethical Environment of Promotions
SOCIAL IMPACT OF BRAND PROMOTION
Education or Intrusion? Does brand promotion give consumers valuable information,
or does it only confuse or entice them? Listed below are what experts on both sides hav
Supportive Communications The sales force that is deployed for supportive communication
is not charged directly with generating sales, rather these people aim to give customers
information, offer services, and generally create goodwill.
Treat Each Buyer as Unique The salesperson manages the communication process to ensure
that the buyer does not feel like he or she is being sold, but rather the buyer comes away from
the contact feeling as if he or she made a voluntary decision to buy.
Public Relations Strategies Although there are many ways to use PR as part of a firms
overall IMC effort, the options fall into two basic categories of PR strategies:
1. Proactive Public Relations Strategy This strategy is guided by marketing objectives,
Public Relations Tools There are several means by which a firm can pursue its PR objectives.
The goal is to gain as much control over the process as possible by integrating PR with other
Press Releases To obtain coverage for a partic
The FTC Requires: The endorsers actual qualifications justify his or her status as an expert.
State Regulation There are certain governmental laws that involve the marketing of
goods and services over state lines.
LO 5: INDUSTRY SELF-REGULATION
Perquisites These are the Perks of the job. Flexibility is another kind of perk.
Public Relations and Publicity
Understand the role of Public Relations in the promotional mix
Overview of the process of PR and tools available for marketers/organizations
The consumer increasingly is in control, using tools like blogs, podcasts, YouTube, RSS feeds,
and whatever will be invented next week to exert that control across the Internet.
Marketers must monitor the current buzz about their brands and become part of
Reactive Public Relations Strategy This strategy is dictated by influences outside the control
of a company, focuses on problems to be solved rather than on opportunities, and requires a
company to take defensive measures.
Events usually trigger a reactiv
Organizations like, Northlich and Keller Fay Group assist clients with influencer programming.
They have developed a tracking system that can estimate the number of word-of-mouth
conversations taking place daily.
The Five Ts of Peer-to-Peer Influence:
Promotion is Superficial and Intrusive Critics argue that brand promotion does not provide
good product information at all but only superficial ideas. Advertising messages are biased,
limited, and inherently deceptive.
This argument is based on an attitud
1. Childrens Online Privacy Protection Act (COPPA)
2. Cookies Online tracking markers that advertisers place on a web surfers
hard drive to track that persons online behavior.
3. Spam Unsolicited commercial messages sent through email.
Seeking Feedback The wording of the recommendations and feedback come from individual
consumers, so the brand messages come across as more natural and sincere than a companygenerated message.
Be prepared for negative feedback by being ready to offer an ap
Showing Sensitivity This is the opposite of perpetuating stereotypes.
Advertisers show all walks of life that are not stereotypical in nature. For
example, Dove launching the Campaign for Real Beauty.
Offending Sensibilities This is another criticism of b
Regulation and Ethics
1. Self-Regulation 1. By Advertisers and Agencies 2. By Trade Associations 3. By Businesses 4. National Advertising Review Council This is an elected body from the different ad
agencies. It is a review council to field complaints
Chapter 16: Agency Law
Creating an Agency Relationship To create an agency relationship, there must be: (1) A principal (2) an
Agent (3) who mutually consent that the agent will act on behalf of the principal and (4) be subject to the
principals control (