Research Objective 6
What product dimension of iced tea is valued the most?
o Descriptive analysis of product dimension most valued
How do different demographic/lifestyle groups value each product dimension? Are
there any differences?
o ANOVA to test the
Gender does not impact the preference in packaging
The length of time in between purchasing does not affect the preference of one
package amount over another.
Snapple should continue to make and advertise for the sale of 8 oz bottle
Promotional Competitor Deals:
Percentage Off Deals
Dollar Amount Off Deals
Buy One Get One Free Offers
Fail to reject the Null Hypothesis (Ho)
The significance level indicates support that there is no associ
How Closing is Different From Commitment
Commitment is more than just securing an order.
Commitment insinuates the beginning of a long-term relationship.
Red Lights and Green Lights When Looking for Commitment
Green Lights: (Commitment Signals)
Job Description, Job Qualifications
Job Qualifications Indicate the aptitude, skills, knowledge, personal traits, and
willingness to accept occupational conditions to perform the job.
Job Description A written summary of the job.
2. Reward System for Sale
Packaging: Descriptive Analysis Results
When assessing the sample as a whole, the 8oz bottle is the most popular form of
Most popular purchased packaging within a week, and a month.
Packaging Paired Samples t-Test
Paired Samples t-Test To show
Research Objective #4: Price
What should be the average price of Snapple Ice Tea?
What price are consumers willing to pay for a bottle of ice tea?
o A frequency distribution to find the mean
What do consumers expect to pay for a bottl
Research Objective 3
What other new beverages could Snapple Introduce?
o We want to compare what factors people like most about Snapple so that if/when
they do start to move into other beverage segments they can focus on those
o We will also comp
Snapple To It!
Overall Research Question
How can Snapple differentiate itself from competitors?
Research Questions & Objectives
1. What is the most preferable form of packaging?
2. What promotional methods differentiate Snapple from its competitors?
Consumption Research Objective
Cross-Tabulation to indicate presence of an association between types of advertising and
whether or not consumers consumed a Snapple beverage
Ho: There is no association between whether or not a Snapple beverage was