-The editorial pages of our target publications offer us a number of different
opportunities for coverage, ranging from a major feature with a front cover through to small
one-liners in the appointments page.
-Editorial coverage general
Intro to Public Relations
-Public relations is a key component of marketing communications and it subdivides into a
number of categories.
-General press relations
Reinforces your position and reputation in the marketplace
Individualism versus Collectivism
-the dimension of individualism collectivism can be used as a powerful
theoretical construct to explain the degree of international differences and similarities
-Given the differences between individualis
Global Public Relations
-In terms of economics, the public
relations field is most extensively developed in the United States.
- spending on public relations in the U.S.
grew more than 4 percent in 2008 and nearly 3 percent in 2009 to $3.7 billion.
-Journalists often express frustration when they feel that public relations personnel
are stonewalling, providing misleading information, or not being readily accessible to
fully answer questions.
- This is traditionally a problem of effective
Public Relations Definitions
-Public relations has been defined in many ways. Rex Harlow, a Stanford professor and
founder of the organization that became the Public Relations Society of
America, once compiled more than 500 definitions from almost as many
What does the press need
-Press relations a two way relationship
press relations is achieved when we meet the requirements of the press and vice-versa.
-They need information of interest to their readers, which may not be precisely what we
Modern Public Relations
-Modern public relations practitioners are facing more difficulties and challenges as
information speed and globalization alter the pace and landscape of the profession.
-Modern business, characterized by globalization, requires or
Personal Influence Model
-The personal influence model, known as the fifth model of public relations, coined
by Sriramesh (1992), has been shown as prevalent in Far Eastern countries
-interpersonal communication is argued to play a large persuasive
Two way symmetrical model
-Grunig regards the two-way
symmetrical model as excellent public relations.
-J. Grunig (1989) identified the two-way symmetrical model as a way of practicing
public relations through us[ing] bargaining, negotiating, and strategi