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BUS 325 Marketing

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Marketing Questions & Answers

Marketing Flashcards

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  • 15 terms

    Term:

    What is Marketing?

    Definition:

    The process by which companies create value for customers and build strong customer relationships in order to gain return.

    • Marketing 325 Flashcards, Chapter 1
    • 15 terms
    • Vocabulary for Marketing 325 Flashcards, Chapter 1. Find, create, and access Marketing, strong customer relationships flashcards with Course Hero.

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    • Profile picture
    Jan 06, 2017
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    Dr. Zwanka is a very knowledgeable person who is one of the most genuine professors I know. He really wants his students to learn and apply the knowledge that he provides. His classes are typically fun and interactive. You cannot go wrong with Dr. Zwanka.

    Course highlights:

    During this course, we learned a lot, however, it is up to the student to absorb the knowledge and put it to practice. The topics we learned about in class are rather simple marketing concepts, but are concepts that people do not put into practice enough.

    Hours per week:

    6-8 hours

    Advice for students:

    Make sure that you are learning rather than just memorizing. Getting an A is great but you've paid for this course so try to get something out of it. Exams are straight forward and no curve balls are thrown, so they should be easy to do well in.

    • Fall 2016
    • Zwanka
    • Yes
    • Group Projects Participation Counts Great Discussions
    • Profile picture
    Feb 07, 2016
    | Would not recommend.

    Not too easy. Not too difficult.

    Course Overview:

    I graduated high school with a 3.0 never failed a class, but I'm failing his.

    Course highlights:

    You never know what's going to be on his test.

    Hours per week:

    6-8 hours

    Advice for students:

    DO NOT TAKE HIS CLASS!!!!!!!!!!!!!!!!!!!

    • Spring 2014
    • Jiraporn

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