MARKETING APPLICATIONS: CHAPTER 6
1. Provide an example of each of the four key types of B2B organizations.
2. What are the major differences between the consumer buying process
discussed in Chapter 5 and the B2B buying process discussed in this
You have read about the mistakes made on Easter Island. On Tikopia, another small
island, the people acted in other ways. When they realized that the pigs they had
imported were damaging the environment, they killed them all. They had to have
The human population is approximately _.
A) 1.5 million
B) 6.5 million
C) 1.5 billion
D) 6.5 billion
E) 10 billion
Correct Answer(s): D
During which time period did the world's population more than double?
MARKETING APPLICATIONS: CHAPTER 12
1. Those companies from which you purchase products and services are not
pure sellers of services, nor are they pure sellers of products. What services
does a bagel shop provide? What goods does the post office provide?
MARKETING APPLICATIONS: CHAPTER 11
1. Some people think that a product should be considered new only if it is
completely new to the market and has never existed before. Describe or give
examples of other types of new products.
2. Apple has introduced a ne
MARKETING APPLICATIONS: CHAPTER 10
1. Prepared foods at Whole Foods Market, the worlds largest retailer of organic
foods, are very profitable. To make them even more profitable, suggest two
strategies that would alter the product mix breadth and depth.
MARKETING APPLICATIONS: CHAPTER 9
1. A large department store collects data about what its customers buy and
stores these data in a data warehouse. If you were the stores buyer for mens
shoes, what would you want to know from the data warehouse that would
MARKETING APPLICATIONS: CHAPTER 8
1. You have been asked to identify various strategies for segmenting a market,
which then will be used to choose one strategy for your pet supply store. List
and discuss each of the overall strategies that can be used to
MARKETING APPLICATIONS: CHAPTER 7
1. What is globalization? Why is it important for marketers to understand what
2. The World Trade Organization, World Bank, and International Monetary Fund
all work in different ways to facilitate g
MARKETING APPLICATIONS: CHAPTER 5
1. Describe two products: one you just went and purchased without much
thought and one that took some deliberation on your part. Why did you spend
a different amount of time and effort deciding on your purchases of the tw
All of the valuable processes that intact ecosystems provide for us free of charge are
known as _.
C) ecosystem services
Correct Answer(s): C
Gypsy moths and brown tree snakes are _ speci
The base geological material in a particular location is _.
A) affected by weathering
B) not affected by lichens
C) called soil
D) called the humus
E) called the soil profile
Correct Answer(s): A
The breakdown of large rocks i
Which terrestrial biome has the most biodiversity?
A) temperate deciduous forest
C) tropical rainforest
D) temperate rainforest
E) boreal forest
Correct Answer(s): C
By definition, parasites _ their host.
SCI 100 Movie: The Poisoned Dream, the Love Canal Nightmare Worksheet.
What was the major environmental issue facing the residents of Love Canal, NY?
Toxic waste in the water by Hooker Chemical
Why were they concerned?
Niagara Falls was en
Misty Mountain Farm
1. Where is Misty Mountain Farm?
North of Trout Run in Calvert, PA
2. What kind of farm is this? How long has Mr. Albert and his family been working this
Diverse Livestock farm. 1856 his father bought this farm an
Chapter 9 homework: (A.)
1. The main factor that lies behind the shift of population from rural areas to urban areas is
industrialization. Industrialization has driven the move to urban centers for two reasons: (1) the
human population ove
Chapter 8 homework
1. Biodiversity is the sum totals of all organisms in an area, taking into account the diversity of
species, their genes, their population, and their communities. The three levels of biodiversity are
genetic diversity, s
Chapter 7 homework
Your class (38 students)
Your town (29,304 people)
Your state (12,742,886
United States (311,591,917
Chapter 6 homework
1. What organism's survivorship curve or properties are humans most similar to? 2. What
makes our population different? From page 132, please also answer #10 (comprehension
1. If I had to choose an organism sh
Chapter 5 homework
2. The different types of exploitative species interactions are predation, parasitism and herbivory.
Predation is the process in which one species (the predator) hunts, tracks, captures and ultimately
kills its prey. Par
Chapter 4 homework
1. Natural selection, according to the book, is the process by which traits that enhance survival
and reproduction are passed on more frequently to future generations of organisms than those
that do not, thus altering the genetic makeup
6. Energy flows in one direction through ecosystems: most arrives as radiation from the sun,
powers the system, and exits in the form of heat. Light energy from the sun drives photosynthesis
in producers, which beings the transfe