MKTG 361 Exam 1 Notes
Ch 1 An Overview of Marketing 2
LO 1: What is Marketing?
Marketing: the activity, set of institutions, and processes for creating communicating,
delivering, and exchanging offerings that have value for customers, clients, partners, a
Marketing EXAM 2 Definitions
Chapter 6: Consumer Decision Making
Consumer Behavior = processes a consumer uses to make purchase decisions. Also to use and dispose of purchased
goods or services.
Consumer Decision making process = 5 step process used by co
Consumer Decision Making Ch. 6
Key Learning Elements
The components of the consumer decision making process (LO 1, LO 2, LO 3)
The types of consumer buying decisions and consumer involvement (LO 4)
The cultural, social, individual and psychological fac
Ch 6 Consumer Decision Making
LO 1 the importance of understanding consumer behavior
Consumer's product and service preference are constantly changing. Marketing managers must
understand these desires in order to create a proper marketing mix for a well-d
MKTG 361 Gallo Wine Presentation
Economic Overview: Many consumers are feeling the effect of the current economic condition
How have retailers adapted their business to meet the consumers ever changing needs and
maintain a focus on wine?
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