Advertising to children and adolescents
More attention to young consumers over the year
o Influence their parents consumer behaviors
o Children of today represent adult consumers of tomorrow.
Children develop loyalties to particular brands of
What is communication?
The exchange of information and messages which have some
There is some context in which this takes place: dyads, groups,
There is some medium for this activity
EXAM REVIEW 309
A scientific approach to the study of media effects Sparks Ch. 1
Understand the difference between Experience, Authority, and
Science as ways of Knowing
Experienceo Sometimes called empiricism
o Authorityo Relying on authoritat