What is communication?
The exchange of information and messages which have some
There is some context in which this takes place: dyads, groups,
There is some medium for this activity
Advertising to children and adolescents
More attention to young consumers over the year
o Influence their parents consumer behaviors
o Children of today represent adult consumers of tomorrow.
Children develop loyalties to particular brands of
EXAM REVIEW 309
A scientific approach to the study of media effects Sparks Ch. 1
Understand the difference between Experience, Authority, and
Science as ways of Knowing
Experienceo Sometimes called empiricism
o Authorityo Relying on authoritat