Brands and Branding Session 16
Adidas $7.1 billion
Who sells the most?
Sky Sports $4.1 billion
Under Armour $3.7 billion
Nike 40% SOM
New Balance 11.5%
Est. value the business would sell for in an arms length
transaction less the selling price
Legal Issues in Sports Communication
One of your direct reports comes to you with an idea for
increasing home game ticket sales
Contest is an alternative
Task required (which is judged to determine winner)
What would you do? Approve idea or n
Logos and Slogans Session 17
What is a logo?
Packers have used many other logos but the G logo was the
only one to ever appear on the teams helmet.
Ancient Greek meaning word or speech
The oval design was created by the teams equipment manager
Advertising, Public Relations, Sales Promotions,
Endorsements, and Sponsorships- Class 14.5
Media important to PR: Media has ability to reach and
disseminate sport enterprises messages to its various publics
Stories that are published in
Sports Sponsorship Activation Session 15
How much should you spend on it?
How do you manage one?
How do you get your moneys worth?
How do you choose a particular sport?
Many in automotive industry becoming involved
DIY portion of busin
Sports Communication Notes
Session 1 Sports Comm: Overview
Course that deals with the many aspects of communication as it pertains to sports and its
Everything well talk about has some element of communication in it
Session 7 Electronic Communication
Radio: 1950s 60s
Like newspapers impacted by radio, radio impacted by television
Televisions visual appeal began to replace radiosbroad audience
Stations moved from general entertainment to segmented audience approach to
Session 2 Communication
1. Act of communicating; transmission. 2. The exchange of thoughts, messages,
or the like, as by speech, signals, or writing. 3. Something communicated. a.
A system for sending and receiving messages, as by mail, telephone, or
Radio: Radio broadcasting is a one-way wireless transmission over radio waves intended
to reach a wide audience.
Began with the discovery of "radio waves" electromagnetic waves that have the
capacity to transmit music, speech, pictures and other data invi
Session 5 Mass Media:
Refers to any medium of communicationa newspaper, radio, motion pictures, television, etc.,
designed to reach the masses. Communication that reach and influence large numbers of
Medium is something through which one will get
Session 3, Written Communication
1 - Lack of Subject/Verb Agreement
In the present tense, subjects and verbs must agree in number
Singular subject requires a singular form of the verb, and a plural subject requires a
plural form of the verb
Session 4 Sports Journalism
Turn-of-the century newspapers sports coverage began to increase
Ways of reporting of sports shifted as did public attitude
Writers began to assert health benefits of athletics
Tone of writing changedsports promoted as way of p
Research: Who, What, Why, and How it is used
Researcher we usually think of
Documents all statistics that occur
during a game
Prepares mid-game and final statistical
This is research but we n