2.There are some possible advantages for U.S. firms to manufacture inside the country.
Facilitates solve the local employment in labor market in U.S.A
Enhances the domestic competitiveness, ability to turn its local natural resources, skilled
labor, and i
Part 1: Students are to watch both role plays in which they played the role of seller
both the needs identification meeting with Chris Patton and the solutions meeting with
Pat Thompson. Based on these role plays, write an about 2 page (Times New Roman,
Larry Barr- District Sales Manager for GE Appliances
-important duty- allocation of his districts sales quota among his five salespeople
-determine an equitable allocation of his quotaimpt bc company incentive pay plan was based
on salespeoples attainment
1. Bad because:
-sentiments measured from CGM- are they important?
-sentiments measured from CGM- are they widely shared?
-does self-selection nature of postings lead to more extreme views, unrepresentative views
(younger, tech savvy, fame see
Case #2: Nestle Contadina
1. From the perspective of retailers and consumers, what is the key difference between
refrigerated pizza and frozen pizza?
2. When designing the marketing strategy for Contadina Pasta, what were the very
important factors pertai
Charge cards- 1950, Diners
Brand associations: freedom, world travel, convenience, simplicity, problem-solving
CASE - AMERICAN EXPRESS
1. Using a historical perspective, analyze the product line evolution of