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BU 3800 Marketing:Principles & Concept

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    • Profile picture
    Jun 12, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    I would Recommend this course because you not only learn a lot about the principles of marketing but you enjoy learning it instead of just memorizing textbooks.

    Course highlights:

    The highlights of this course were the presentations that we created at the End of the semester. We were put in groups to choose a company of our choice and conduct research about the mission statements, SWOT Analysis, Future goals, and etc. for that particular company. It was a fun project it caused the students to interact with one another and listening to other people's research and interests gave me a new perspective on marketing.

    Hours per week:

    3-5 hours

    Advice for students:

    Always write notes during the lecture you never know when you may need that information again that you might not be able to find in the textbook. Also, be on top of your work if you slack off too much you would end up swamped with backed up work in the end.

    • Spring 2016
    • CostasHadjicharalambous
    • Yes
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