Citation: Schultz, E J (December 2, 2013), "HOW PEPSICO AND COCA-COLA ARE
CREATING THE COLA OF THE FUTURE: To reverse category sales slump, soft-drink
marketers partner with biotech companies to find low-sugar drinks that also taste good,"
Citation: Kardon, Brian E (Jul/Aug 1992), "Consumer Schizophrenia: Extremism in the
Marketplace," Planning Review, Volume 20 (Issue 4), 18.
Description of resource:
This article examines companies that understand their customers needs and have
Coca-Cola vs PepsiCo
3. If its not broken, dont fix it. Evaluate this statement.
Concept that if something is working or providing success that you should not change it.
What follows is that changes should be made only in response to problems.
There is ri
Citation: Chemi, Eric (February 13, 2014), This Is Scary: Product Placement Works Best
When We're Terrified and Alone, (accessed February 26, 2014), [available at