Information Systems for
q Define the term Marketing Information System
q Outline key components/requirements of an
q Identify primary/secondary data sources.
q Describe in det
Iden*fy the promo*on mix.
Outline the six steps in developing eec*ve
Dene the ways of seBng a total promo*onal budget.
Explain each promo*onal tool and the factors in
TEAM PROJECT: WRITING A MARKETING PLAN
Select a local hospitality venue in the Plattsburgh area and ask for an instructors
approval. Write a 13-20 page Marketing Plan. You may want to read Chapter 18.
Plattsburgh State University
School of Business and Economics
Hotel, Restaurant, and Tourism Management Program
Course Number & Title:
HRT 321 - Hospitality Marketing
Course Credit Hours:
HRT 181, HRT 251, MKE 290