On the other hand, shopping areas near public transportation, such as Bangalore
in Karnataka, would be a better choice.
Management also will have high pressure adapting to the local environment.
Particularly, their product offerings
Broadcasting Information for IMC Krispy Kreme
1. More Broadcast Information
1. For those that kickstart their day with a balanced breakfast and exercise, we
will ensure that their day begins with a Krispy Kreme commercial as they
relax, so they can pick a
Components of a Written Proposal:
Executive Summary This summary precedes the full proposal and serves two critical
functions. Its length should be limited to two typewritten pages.
1. It should clearly demonstrate the salespersons understanding of the cu
IKEA Expands into India
IKEA has been interested in expanding to India for the past few years. It was
not until the liberalization of the Federal Direct Investment (FDI) policy in 2012 that
the major furniture retailer finally decided to go set up stor
Changes in Target Market
We plan to implement the following changes:
Use gluten-free ingredients
Use pure Stevia extract instead of sugar
Use whole wheat flour during preparation
Bake doughnuts instead of fry
Substitute butter with coconut oil and/ o
IMC Elements of Krispy Kreme
1. Broadcast Media
1. The Comparison of our donut to competitors donut (nutrition information).
Highlight that a Krispy Kreme donut functions as a healthy option when
craving a sweet treat or a junk food like fix.
IKEAs Matrix and Functional Structure
The political issues that arise from laws implemented by different parties will
affect operations, particularly distribution and logistics.
The matrix structure allows for fast responsiveness to future legal sit
IKEAs Focus Strategy
In addition, western brands are commonly viewed as leisure goods. Marketing
itself as a low price retailer will confuse both price-sensitive and aspirational
Instead, the company should use the focus strategy as fo
Encourage Buyer Feedback The salesperson continually assesses and evaluates the reactions
and responses of prospective buyers. The SPIN and ADAPT questioning processes are designed
to get the buyer to provide feedback to specific questions the salesperson
Group Sales Dialogue This is very commonplace in B-2-B selling. Interacting with groups
presents special challenges and opportunities.
Group Sales Presentations
o When selling to groups, salespeople can expect tough questions and should