Prejudice and Stereotypes and Example of Social Roles
Classic Study Festinger (1959)
o Participants asked to complete a VERY boring task for one hour
o Paid either $1 or $20 to try and convince a female participant waiting that the task was
Our connections with people impact our well-being
o Also impact how we think
Social Cognition = the scientific study of how people perceive, remember,
& interpret information about themselves and others.
We are social bei
Asch Studies : a research procedure used to mislead participants about the true nature of the
Milgram Studies : experimenters who pose as participants to help create a deception
Conformity - Fitting in with the group
Jot down your responses
What is the most important contributor to a sense of meaning in your life?
What is the greatest source of stress and disappointment in your life?
A social psychology study asked those question
The Five Central Traits The Big Five
The Five Central Traits (The Big Five)
1. Openness to Experience
a. Imaginative, intellectual, curious, creative, unconventional
b. Simple, conventional, down-to-earth, narrow interests, closed to new ideas.
The Trait Perspective
Traits: characteristic pattern of behavior or a disposition to feel, think, and act
The are Stable, heritable, exist across cultures
o How many traits are there?
More like 2 -7 basic traits
What is Personality?
Your characteristic pattern of thinking, feeling, and acting.
o Psychodynamic Theory
o Humanistic Theory
o Trait Theory
Sigmund Freud (1856-1939)
o A.K.A. Psychodynamic theory
1st theory of personalit
Attribution Theory Bias
Are we really such good scientists?
Yes and no!
We do engage in the attributional processes
Limited time and ability
We take mental shortcuts, increased speed
o Decreased accuracy & bias
An Attribution Bias
o The funda
Experimental Study of Priming Perception
Priming & social perception: An experimental study
o All participants completed a memory task
o Actually priming
o List of words with stubborn or persistent
o All participants did a reading comprehension task
We have a tendency to attribute behavior of others to personal characteristics (and ignore
FAE may not be so fundamental:
o Doesnt hold in all cultures
Other factors influencing person perception?