How Chipmunk got his stripes.
Long ago the earth was completely dark and no creature knew what daylight looked like.
One day, all the animals came together for a meeting. Together they discussed whether it would be
better to live in all darkness or have l
MGM350 Homework # 2
Case study: Blair & Rosen, Inc. (B&R)
Blair & Rosen, Inc. (B&R), is a brokerage rm that specializes in investment portfolios
designed to meet the specic risk tolerances of its clients. A client who contacted B&R
this past week has a ma
Homework # 3: Investment Advisors, Inc.
1) The optimal solution is to buy 800 shares of U.S Oil stock and 1200 shares of
Huber Steel stock. The total annual return is $8400.
2) Constraints 1 and 2 are binding because their respective sla
More of the Message Strategy of Krispy Kreme
1. No Compromising on Taste
1. There is a common misconception that healthy food is bland or does not taste
as good as calorie-high, nutrient-low products.
1. Krispy Kreme aims to change this and establish the
Introduction to RYZ Footwear
Founded by a former Adidas president, RYZ is a fast growing footwear company
that caught the attention of many people.
Its success is mainly due to its crowd sourcing business model that has been a
trendy strategy for ma
RYZ During Economic Downturn
In addition, RYZ should have considered how their designer shoes will fare during
tough economic times.
1. The company launched its products at June of 2008, right when the
economy hit a downward turn. The Wall Street Journ
Objectives of Communication Plan for Krispy Kreme
The overall theme that we will be deploying is that of nutrition and fitness and
how Krispy Kreme believes in promoting a healthy lifestyle by incorporating
consumer health needs into our products.
1. Networking Salespeople can use various types of networking as effective methods for
1. Centers of Influence These are well-known and influential people who
can help a salesperson prospect and gain leads.
2. Non-Competing Salespeople A sale
Sales Aids The use of printed materials, electronic materials, and product demonstrations to
engage and involve buyers.
Types of Sales Aids
o Visual Material
o Printed materials, such as brochures, catalogs, and more.
Krispy Kreme IMC Campaign
Support Media - Billboards: Graphic-oriented illustration comparing a regular donut (maybe a
representation of something fat and unhealthy) and our donut (leaner, slimmer, healthier swap),
with the healthy facts highlighted, acco
Target Market of Krispy Kreme
The original target market of the Krispy Kreme franchise was simply consumers
looking for a sweet treat, their best selling product was their original glazed
doughnut which was a trademark of their brand.
1. However some K
RYZ has the option to quickly change their strategy because they are a relatively
young company without any large investments in property, plant or equipment.
They have the option to hire design and marketing professionals to promote a
RYZs Market and Porters 5-Force Model
1. Porters 5-force model enforces the idea that there is little barrier against
new entrants in RYZs market.
1. First, RYZ has a much smaller economies of scale compared to
private companies, such as Fila and New Bala
Group Sales Dialogue This is very commonplace in B-2-B selling. Interacting with groups
presents special challenges and opportunities.
Group Sales Presentations
o When selling to groups, salespeople can expect tough questions and should
Broadcasting Information for IMC Krispy Kreme
1. More Broadcast Information
1. For those that kickstart their day with a balanced breakfast and exercise, we
will ensure that their day begins with a Krispy Kreme commercial as they
relax, so they can pick a
Components of a Written Proposal:
Executive Summary This summary precedes the full proposal and serves two critical
functions. Its length should be limited to two typewritten pages.
1. It should clearly demonstrate the salespersons understanding of the cu
IKEA Expands into India
IKEA has been interested in expanding to India for the past few years. It was
not until the liberalization of the Federal Direct Investment (FDI) policy in 2012 that
the major furniture retailer finally decided to go set up stor
Changes in Target Market
We plan to implement the following changes:
Use gluten-free ingredients
Use pure Stevia extract instead of sugar
Use whole wheat flour during preparation
Bake doughnuts instead of fry
Substitute butter with coconut oil and/ o
IMC Elements of Krispy Kreme
1. Broadcast Media
1. The Comparison of our donut to competitors donut (nutrition information).
Highlight that a Krispy Kreme donut functions as a healthy option when
craving a sweet treat or a junk food like fix.
IKEAs Matrix and Functional Structure
The political issues that arise from laws implemented by different parties will
affect operations, particularly distribution and logistics.
The matrix structure allows for fast responsiveness to future legal sit
IKEAs Focus Strategy
In addition, western brands are commonly viewed as leisure goods. Marketing
itself as a low price retailer will confuse both price-sensitive and aspirational
Instead, the company should use the focus strategy as fo
Encourage Buyer Feedback The salesperson continually assesses and evaluates the reactions
and responses of prospective buyers. The SPIN and ADAPT questioning processes are designed
to get the buyer to provide feedback to specific questions the salesperson
On the other hand, shopping areas near public transportation, such as Bangalore
in Karnataka, would be a better choice.
Management also will have high pressure adapting to the local environment.
Particularly, their product offerings
Chapter 18 - Using Advanced Information Technology to Increase Performance
Using Advanced Information Technology to Increase Performance
True / False Questions
1. The term "data" refers to raw, unsummarized facts.
2. The term "inform
Chapter 16 - Promoting Effective Communication
Promoting Effective Communication
True / False Questions
1. Communication is the sharing of information between two or more individuals or groups to
reach a common understanding.
Chapter 17 - Managing Conflict, Politics, and Negotiation
Managing Conflict, Politics, and Negotiation
True / False Questions
1. Conflict is an inevitable part of organizational activity.
2. Organizational conflict is the discord tha