Whopper w / Cheese - $ 90.00.
Whopper jr. c / cheese - $ 69.00.
Double whopper - $ 99.00.
Chicken whopper - $ 90.00.
Chicken whopper jr .- $ 69.00.
Chicken sandwich - $ 85.00.
All with frie
Strategic analysis allows to identify which is the most viable way to achieve a competitive
advantage. To develop the collection of information in a timely manner both the environment
and the company itself is necessary.
The most efficien
How has being a franchisee?
The aspiring franchisee must meet certain requirements:
Entrepreneurship, dynamism and strong desire to succeed.
Successful business career.
Knowledge in the area of sales and ability to relate to people.
Willingness to partici
History Burger King:
BURGER KING was founded in Miami, Florida, in 1954, by James McLamore and David
Edgerton. The co-founders, who had extensive experience in the restaurant business before
embarking on creating a collective enterprise, believe in the si
McDonalds CHOOSE YOUR MARKET
Segmentation of a heterogeneous market can be defined as the division thereof into
homogeneous groups that the company, in this case elect McDonald's target markets.
Market differentiation has a number of advantages and drawba
PRICES OF THE COMPANY
The price is one of the key variables for the company because it has a direct influence on profits
because of the price and the quantity sold depend on the income of the company.
Also indirectly influence on the quantity demanded of
What media and formats used McDonald's?
McDonald's stops its franchisees freedom to choose to place an ad in local or regional
Scarcely magazines as advertising medium is used although its principles appeared associated
with a quality image. U
PROVIDERS AND THEIR MacDonaldisation
McDonald's needs to source quality raw materials to maintain the pillars of the organization.
Thanks to the business they do with McDonald's, system providers have grown to be the largest
processors and distributors of
THE PHYSICAL OR NATURAL ENVIRONMENT
McDonald's operates in virtually all parts of the world has known all along implement its
operating philosophy in all regions of the earth and their advertising appears in every home in
Despite its apparent s
Our business analysis is based on a product of the company McDonald's, the Big Mac.
Therefore, we will begin our study with a brief review of the principles of McDonald's.
The first McDonald's was opened by brothers McDonald's in 1948, becom