Brief biographical description of CEO:
Charlie Bell, President and Chief Executive Officer
Charlie Bell was elected president of McDonald's and chief executive officer of the board,
effective as of April 19, 2004.
Charlie Bell previously served as preside
DRIVERS operative in
THE MARKET FOR FAST FOOD
The, most outstanding, driving forces operating in the fast food industry and cause changes
both in the way of development and the rules in it are:
The change in consumer behavior. Tastes, attitudes, food cult
Clients and Purchasing Behavior
Without customers none of the elements of marketing would make sense. McDonald's knows its
customers and designs its products based on the characteristics and desires of them.
McDonald's has fully studied their target marke
Elli's has defined its direct and indirect competition as follows:
Direct competition. Because of manufacturing and distributing pizzas are direct competitors
Cozzolisi, Domino's, Luigi's and Sergiu's; but competitors who may pose
Firms have a preference of their customers, ie a consumer already has an established brand
wants, we should also mention how important point is that the customer is not true and can get
to try other brands, with whom you stay will depend v
Clearly, the fast food industry progresses unabated throughout the world, where every company
seeks a foothold in the market and Mc Donald's have yours all over the world.
Interestingly, the product selling Mc Donald's is basically the same a
High levels of accounts payable, fast cashflow
Sustained growth of the fast food industry
War in the Middle East
Change in the food culture of the Bolivian market.
Market entry of major competitors.
Preferably miss it on, because fast food is left is loss for the company. So we must prepare
They have ambitious plans to expand its franchising program, with which the franchisee provide
full support for consolidation, and to maintain the standards required by McDonald.
McDonald's is successful because it has a system of corporate n
The technology has Cozzolisi is no tip and even the development of its products is even with
rudimentary means, which is reflected in the time pizza delivery to the customer both in the
same place as in-demand products.
Currently this company i